# Procedural Pampering Self-care brands focus more on rituals than products with step-by-step kits. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 30, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/procedural-pampering ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Procedural Pampering trend? **Procedural Pampering:** As an industry, personal care is deeply rooted in the idea of pampering the self. This becomes more about ritual than product for the social media-age consumer. As a result, brands within self care are emphasizing a step-by-step process with their products, including tools and instruction to enable consumers to take this in-depth approach at home. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 19, 2016 to May 27, 2017 - Published: May 30, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Procedural Pampering trend ### At-Home Self-Care Rituals Personal care brands are focusing more on step-by-step kits to encourage in-depth self-care rituals rather than singular products. ### DIY Beauty Tools and Kits Beauty and skincare brands are providing customers with tools and kits for DIY treatments at home. ### Natural and Botanical Ingredient Focus Consumers are gravitating towards natural and plant-based ingredients in their self-care and skincare products. ## What the Procedural Pampering trend means for industry ### For Personal Care Products Personal care brands can innovate by focusing on providing self-care ritual kits rather than individual products. ### For Beauty Products and Tools Beauty and skincare brands can innovate by providing customers with tools and kits for DIY treatments at home. ### For Natural and Organic Products Brands can innovate in the natural and organic product industry by focusing on the use of plant-based ingredients in their self-care and skincare products. ## Workshop question Design a step-by-step ritual for consumers to use when engaging with your brand. ## Trend signals for Procedural Pampering Trend score 3.3 out of 10, from popularity 46%, activity 45%, freshness 8%. - Popularity: 46% - Activity: 45% - Freshness: 8% ## Examples of the Procedural Pampering trend 4 featured examples from Aug 19, 2016 to May 27, 2017. - [Botanical Mask Applicator Sets](https://www.trendhunter.com/trends/hanacure): The Hanacure Facial Harnesses the Benefits of the Lotus Flower (Category: Marketing) Implication: Disruption potential for brands to create unique skincare products and capitalize on social media marketing strategies. - [Aromatic Bridal Kits](https://www.trendhunter.com/trends/bridal-body-care): Saje Wellness' Bridal Body Care Set Refreshes and Relaxes (Category: Lifestyle) Implication: The personal care products industry can explore the trend of stress relief products, like Saje Wellness' bridal body care kit, by incorporating relaxing and rejuvenating elements… - [All-In-One Face Mask Packaging](https://www.trendhunter.com/trends/powder-face-mask): This Powder Face Mask Provides a Built-In Bowl and Measuring Spoon (Category: Fashion) Implication: The beauty and personal care industry can develop innovative, eco-friendly alternatives to traditional face mask packaging, and customizable at-home face mask kits and subscriptio… - [Relaxation-Inducing Cosmetics](https://www.trendhunter.com/trends/backtoreality-trio): Glossier's Back-To-Reality Trio Encourages Self-Care (Category: Fashion) Implication: The beauty industry can benefit from developing products that promote self-care and recreate spa-like experiences at home. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)