# Probiotic Youth To parallel the wellness craze, brands introduce kid-centric health aids. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Nov 2, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/probiotic-youth ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Probiotic Youth trend? **Probiotic Youth:** As Millennials enter adulthood, their tendency to prioritize personal health and wellness is reflected onto their children. This manifests specifically with probiotic supplements for developmental reasons. This signifies a new approach toward parenthood and health in general that skews toward age specificity. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 7, 2014 to Nov 1, 2016 - Published: Nov 2, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Themes within the Probiotic Youth trend ### Age-specific health products Brands are introducing health aids for kids that focus on age-specific health to reflect the Millennial trend of prioritizing personal wellness onto their children. ### Functional foods and probiotics Consumers seek out nutrient-dense foods and drinks that offer health benefits beyond the basic nutritional content, leading to the introduction of probiotics and functional foods in various products. ### Non-dairy options with added nutrition Rise in healthy eating habits has prompted consumers to see added sugars as something to avoid, and seek out non-dairy options with little-to-no added sugars for a refreshing and nourishing snack. ## What the Probiotic Youth trend means for industry ### For Consumer goods Brands are introducing age-specific health products with functional nutrients and probiotics to reflect the growing trend of prioritizing personal wellness onto their children. ### For Food and beverage The introduction of products with probiotics and added nutritional value in dairy-based and non-dairy-based snacks and drinks has prompted a shift towards nutrient-dense foods. ### For Healthcare Introducing probiotics to infant formulas and other child-specific health products are part of the growing trend towards preventative healthcare to support the digestive and immune systems of young children. ## Workshop question How does your product accommodate the consumer in all stages of their lives? ## Trend signals for Probiotic Youth Trend score 2.9 out of 10, from popularity 38%, activity 40%, freshness 8%. - Popularity: 38% - Activity: 40% - Freshness: 8% ## Examples of the Probiotic Youth trend 5 featured examples from Sep 7, 2014 to Nov 1, 2016. - [Drinkable Probiotic Yogurts](https://www.trendhunter.com/trends/yogurt-bottle): Fruzinga's Yogurt Bottles Introduce a New Wave of Functional Dairy (Category: Lifestyle) Implication: Opportunity for dairy companies to expand their product lines by introducing drinkable probiotic yogurts for adults. - [Probiotic Puree Popsicles](https://www.trendhunter.com/trends/puree-popsicle): Ruby Rockets are Powered by Fruits, Veggies and Dairy-Free Probiotics (Category: Lifestyle) Implication: The frozen snacks industry can explore the development of puree popsicles as a healthier alternative to traditional popsicles with added sugars. - [Flavored Drinking Straws](https://www.trendhunter.com/trends/tubulars): Tubulars' Straws Infuse Plain Milk with Tasty Flavors (Category: Life-Stages) Implication: Beverage companies can explore the market for flavor-infusing straws to meet the demand of consumers seeking convenient and customizable beverage options. - [Probiotic Infant Formulas](https://www.trendhunter.com/trends/gerber-good-start): The Gerber Good Start Milk-Based Powder is Enriched with Probiotics (Category: Lifestyle) Implication: Opportunity for infant formula brands to differentiate themselves and tap into the growing demand for probiotic-infused products. - [Probiotic Fruit Gummies](https://www.trendhunter.com/trends/tiny-gummies): The Tiny Gummies are Made with Active Cultures to Support Digestive Health (Category: Lifestyle) Implication: Introducing probiotic-infused snacks to the food and beverage industry to cater to health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)