# Probiotic Snacking Salted snacks are infused with probiotics to up their nutritional value. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 4, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/probiotic-snacking ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Probiotic Snacking trend? **Probiotic Snacking:** Salted packaged snacks like chips and popcorn are being incorporated with probiotics in order to boost the nutritional benefits of the products. Typically associated with unhealthy indulgence, these products offer more of a balance than their standard counterparts. ## The consumer insight behind the Probiotic Snacking trend As North American consumers become more aware of what they eat and how it affects their overall health, they struggle with balancing nutrition with their desire to indulge. These consumers are often drawn to items that offer them a balance of both–allowing them to avoid the guilt associated with eating unhealthy foods. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 24, 2019 to Mar 5, 2020 - Published: Mar 4, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Probiotic Snacking trend ### Probiotic Snacking Salted packaged snacks are infusing probiotics to enhance nutritional benefits. ### Egg-centric Snacks Food and beverage brands are using egg yolks, egg whites, and eggs as a whole for unusual new snack products. ### Gut-Healthy Snacking Consumers are seeking better-for-you snacks that offer digestive support and additional health benefits. ## What the Probiotic Snacking trend means for industry ### For Food and Snack Industry Companies can develop innovative ways of incorporating probiotics into their products while maintaining the snack's flavor. ### For Plant-Based Industry Plant-based snack manufacturers can explore various ingredients to create healthy and flavorful snack options ideal for health enthusiasts. ### For Functional Food and Beverage Industry Companies can invest in research and innovation to develop health-focused products that promote gut health. ## Workshop question How could your brand offer balanced indulgence? ## Trend signals for Probiotic Snacking Trend score 3.2 out of 10, from popularity 47%, activity 41%, freshness 9%. - Popularity: 47% - Activity: 41% - Freshness: 9% ## Examples of the Probiotic Snacking trend 5 featured examples from Jan 24, 2019 to Mar 5, 2020. - [Crispy Active Probiotic Chips](https://www.trendhunter.com/trends/piranha-snap): These Piranha Snaps Snacks are Good for Overall Gut Health (Category: Lifestyle) Implication: The snack and chip industry can benefit from the trend towards healthier snack options, such as those that offer probiotic benefits. - [Fermented Cabbage Chips](https://www.trendhunter.com/trends/kraut-krisps): Kraut Krisps Have Three Ounces of Sauerkraut Baked into Every Bag (Category: Lifestyle) Implication: Snack food companies can develop products that cater to health-conscious consumers looking for a convenient and nutritious snack option. - [Yolk-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/popped-corn-snack): Taiwan Smile Food Co.'s Popped Corn Snack Tastes Like Salted Egg Yolk (Category: Lifestyle) Implication: Brands can create egg-based snacks and beverages to cater to the growing demand for unique and healthy on-the-go options. - [Probiotic Potato Crisps](https://www.trendhunter.com/trends/potato-crisps): Vegan Rob's Stacked Potato Chips are Made with Plant-Powered Ingredients (Category: Lifestyle) Implication: The trend towards healthier snacking options creates an opportunity for the snack food industry to create more innovative, nutrition-based products. - [Probiotic Puff Snacks](https://www.trendhunter.com/trends/puff-snack): Qwrkee's Probiotic Puffs Contain a Billion Live Cultures in Every Serving (Category: Lifestyle) Implication: Potential for continually expanding the market of functional and plant-based snacks. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)