# Probiotic Scalp Hair care brands adopt probiotic ingredients in their product ranges. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 20, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/probiotic-scalp ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Probiotic Scalp trend? **Probiotic Scalp:** With their popularity in food and skincare products, probiotics are now being incorporated into topical hair and scalp treatments. Purported to enhance the appearance and strength of hair, the use of probiotics in this capacity allows for hair care brands to take advantage of consumers' familiarity with live cultures, in a way that's still distinct. ## The consumer insight behind the Probiotic Scalp trend If consumers are already familiar with an item in one industry, seeing it adapted in a seemingly unrelated industry is able to capture attention, without being scared away if the item is more of a novelty purchase. When consumers have a base understanding of the functions and benefits of a product or ingredient in one space, the already-established comfort makes it so that they're more likely to experiment with it in other formats. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 11, 2017 to Jun 19, 2019 - Published: Jun 20, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Probiotic Scalp trend ### Probiotic Infused Hair Care Products To cater to an increasing demand for natural products, haircare brands add live cultures to their products in topical hair and scalp treatments. ### Stem Cell Hair Treatments Hair solutions brand uses stem cell technology to create More Hair Naturally 9, a topical spray that uses stem cells to promote fuller, thicker hair. ### CBD Infused Multifunctional Beauty Products The use of CBD is rising and is now being used in beauty products like the OUAI Scalp & Body Scrub that not only eases inflammation and irritation but also contains probiotics and exfoliating sugar crystals. ## What the Probiotic Scalp trend means for industry ### For Hair care products The use of probiotics, stem cells, and CBD are some of the game-changing ingredients that have brought innovation to the hair care industry. ### For Natural and Organic Beauty industry As consumers are starting to turn towards natural, eco-friendly and sustainable products, it brings new opportunities for the beauty industry to cater to this demand. ### For Technology and Beauty industry Emerging technological advancements in the beauty industry have provided innovative solutions like stem cell hair treatments. ## Workshop question How could your brand take inspiration from popular trends in adjacent industries? ## Trend signals for Probiotic Scalp Trend score 3.8 out of 10, from popularity 61%, activity 46%, freshness 8%. - Popularity: 61% - Activity: 46% - Freshness: 8% ## Examples of the Probiotic Scalp trend 5 featured examples from Aug 11, 2017 to Jun 19, 2019. - [Probiotic Scalp Scrubs](https://www.trendhunter.com/trends/scalp-scrub): Tela Beauty's Scrub Adjusts the Hair and Scalp Moisture Barrier (Category: Fashion) Implication: The beauty and personal care industry can capitalize on the trend by developing and marketing probiotic scalp scrubs that incorporate organic, anti-pollution and probiotic technol… - [Volumizing Dry Shampoos](https://www.trendhunter.com/trends/volumizing-dry-shampoo): Aveeno's Fresh Greens Blend Has Oats, Peppermint, Cucumber & Rosemary (Category: Fashion) Implication: Disruptive innovation opportunity: Rethinking traditional haircare products by incorporating unique ingredients and formulation techniques for enhanced performance. - [Multipurpose CBD Scrubs](https://www.trendhunter.com/trends/scalp-and-body-scrub): OUAI's Scalp & Body Scrub Calms Inflammation and Soothes Irritation (Category: Fashion) Implication: Personal care brands can tap into the growing demand for CBD-infused products and multipurpose scrubs. - [Bacteria-Rich Shampoos](https://www.trendhunter.com/trends/mother-dirt): The Mother Dirt Shampoo Contains Less Than 10 Ingredients (Category: Fashion) Implication: Opportunities for innovation in the beauty and personal care industry to create natural and probiotic hair care products. - [Stem Cell Hair Sprays](https://www.trendhunter.com/trends/fight-thinning-hair): More Hair Naturally 9 Fights Thinning Hair with Stem Cell Technology (Category: Fashion) Implication: As consumers become more health-conscious and interested in natural beauty products, the beauty and personal care industry can create innovative hair care products that cater to t… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)