# Probiotic Refreshment Consumers embrace probiotic-rich health beverages. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 29, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/probiotic-refreshment ## Key Figures - Trend score: 4.1/10 - Evidence articles: 9 ## What is the Probiotic Refreshment trend? **Probiotic Refreshment:** As consumers pursue natural ways to build a stronger immune system, many are gravitating towards probiotic beverages that help maintain a healthy balance of organisms in the body. Aside from well-known digestive properties, probiotics have the potential to improve mood, immunity, appearance and even mental functions, leaving room for more creative uses in products. This progression showcases that although vitality is the ultimate goal, consumers are becoming more concerned with the function and purpose of every ingredient that make up a product. ## At a Glance - Evidence: 9 featured examples - Articles from: Jan 8, 2015 to Sep 16, 2017 - Published: Feb 29, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Probiotic Refreshment trend ### Probiotic Beverages As consumers increasingly prioritize natural immune boosters, products that utilize probiotics for overall health and wellbeing have surged. ### Flavor Innovation Innovative flavor combinations, such as mushroom and cacao or grapefruit cinnamon, are emerging as companies seek to differentiate themselves in the probiotic beverage industry. ### Effervescent Drinks Effervescent probiotic drinks, often made from fermented vegetables, are gaining market share as consumers look for low-sugar, carbonated alternatives to traditional soda. ## What the Probiotic Refreshment trend means for industry ### For Beverage Industry Companies involved in the beverage industry can tap into the growing demand for probiotic-rich natural beverages and experiment with innovative flavor combinations. ### For Health Food Industry The health food industry can benefit from incorporating more probiotic-infused products to meet the consumers' demand for natural health-boosting alternatives. ### For Wellness Industry As consumers increasingly prioritize natural methods of wellness, the wellness industry can offer probiotic products and focus on educating consumers about the benefits of gut health. ## Workshop question What does your brand do to keep up with quickly changing needs related to consumers' health? ## Trend signals for Probiotic Refreshment Trend score 4.1 out of 10, from popularity 60%, activity 54%, freshness 8%. - Popularity: 60% - Activity: 54% - Freshness: 8% ## Examples of the Probiotic Refreshment trend 9 featured examples from Jan 8, 2015 to Sep 16, 2017. - [Probiotic Coconut Shots](https://www.trendhunter.com/trends/coconut-water-kefir): Thirty-Two Degrees Makes Two-Ounce Coconut Water Kefir Shots (Category: Lifestyle) Implication: The functional beverage industry can benefit from incorporating probiotic shots into their product line and catering to health-conscious consumers. - [Exotic Digestive Beverages](https://www.trendhunter.com/trends/probiotic-beverage): Farmhouse Culture's Probiotic Beverages Encourage Good Gut Health (Category: Lifestyle) Implication: The probiotic beverage market presents a significant opportunity for beverage industry players to develop and market healthy beverage options. - [Probiotic Fruit Juices](https://www.trendhunter.com/trends/probiotic-drink): Goodbelly's Probiotic Drink Delivers Beneficial Bacteria Without Dairy (Category: Lifestyle) Implication: The beverage industry can incorporate probiotic fruit blends into their product portfolios, targeting health-conscious consumers. - [Kefir-Infused Coconut Water](https://www.trendhunter.com/trends/probiotic): Inner-Eco's Probiotic Coconut Water Cultivates Good Health (Category: Lifestyle) Implication: Probiotic coconut water can add a vegan beverage option as a choice in the market for health enthusiasts. - [Probiotic Mushroom Beverages](https://www.trendhunter.com/trends/health-ade): Health-Ade's Newest Kombucha Flavor Blends Cacao and Reishi Mushroom (Category: Lifestyle) Implication: Incorporating medicinal mushrooms into different food and beverage products presents a disruptive innovation opportunity in the industry. - [Effervescent Probiotic Drinks](https://www.trendhunter.com/trends/gut-punch): Farmhouse Culture's 'Gut Punch' is Naturally Sweetened with Stevia (Category: Lifestyle) Implication: The beverage industry can explore the opportunity of developing more probiotic-rich drinks, focusing on natural sweeteners and fermentation as key differentiators. - [Probiotic Holiday Drinks](https://www.trendhunter.com/trends/holiday-beverages): HEALTH-ADE's Holiday Beverages Boast Good Cheer and Health Benefits (Category: Lifestyle) Implication: The industry should explore the potential of incorporating probiotics and unique flavors in seasonal drinks to appeal to health-conscious consumers during the holidays. - [Slimming Coffee Blends](https://www.trendhunter.com/trends/slimming-coffee): Agnes Pauline Coffee Burns Fat While Boosting Energy Levels (Category: Lifestyle) Implication: Opportunity for beauty brands to create coffee blends that align with health and wellness trends and cater to busy professionals. - [Flavored Probiotic Drinking Vinegars](https://www.trendhunter.com/trends/drinking-vinegars): Vitox Offers Uniquely Formulated, Health-Conscious Beverages (Category: Lifestyle) Implication: The flavored probiotic beverage trend presents an opportunity for beverage companies to develop innovative offerings that cater to the health-conscious consumer seeking both flavo… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)