# Probiotic Hygiene Hygiene products are infused with probiotics. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 1, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/probiotic-hygiene ## Key Figures - Trend score: 2.7/10 - Evidence articles: 6 ## What is the Probiotic Hygiene trend? **Probiotic Hygiene:** Hygiene-related products are incorporating probiotics for their association with balancing healthy bacteria on the skin, or inside the body. These products come as consumers increasingly adopt both novel and natural products and ingredients into their self-care routines. ## The consumer insight behind the Probiotic Hygiene trend Consumers are becoming more informed and health conscious with access to online resources, as well as peer-to-peer platforms that give them an understanding of what works for other people. As a result, they are paying closer attention to the ingredients that go into their topical products, and are particularly drawn to natural ingredients because they offer consumers a sense of familiarity and trust. ## At a Glance - Evidence: 6 featured examples - Articles from: May 26, 2018 to Oct 4, 2019 - Published: Jul 1, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Probiotic Hygiene trend ### Probiotic-infused products Hygiene and skincare products are increasingly incorporating probiotics for their association with healthy bacteria balancing. ### Natural ingredients Consumers are becoming drawn to natural ingredients in their self-care routine, as it provides them with a sense of familiarity and trust. ### Solid Skincare Solutions With consumers seeking convenient, mess-free skincare, a wide range of brands have launched solid skincare products that are compact and travel-friendly. ## What the Probiotic Hygiene trend means for industry ### For Personal Care Products Innovative companies in the personal care industry can utilize probiotic ingredients for balanced and healthy bacteria and offer natural and solid solutions for skincare and hygiene. ### For Health and Wellness Companies can look to incorporate probiotics into health and wellness-related products, such as supplements, to support healthy gut bacteria and holistic wellbeing. ### For Environmentally-friendly Products Innovative companies focusing on eco-friendly and sustainable products can incorporate natural ingredients and solid solutions for skincare and hygiene while reducing waste and plastic packaging. ## Workshop question How could your brand cater to naturality-minded consumers? ## Trend signals for Probiotic Hygiene Trend score 2.7 out of 10, from popularity 46%, activity 27%, freshness 9%. - Popularity: 46% - Activity: 27% - Freshness: 9% ## Examples of the Probiotic Hygiene trend 6 featured examples from May 26, 2018 to Oct 4, 2019. - [Probiotic-Powered Detoxifying Cleansers](https://www.trendhunter.com/trends/detoxifying-cleanser): Probiotic Action's Product is Clay-Based & Purifying (Category: Lifestyle) Implication: There is an opportunity to introduce probiotics and natural clays in a broader range of skincare products, from face masks to body scrubs, to meet the growing demand for gentle, e… - [Millennial-Targeted Intimate Skincare](https://www.trendhunter.com/trends/queen-v): Queen V Makes Healthy, pH-Balancing Intimate Care Products (Category: Fashion) Implication: Companies in the feminine wellness industry can develop targeted skincare products for intimate areas. - [Probiotic Body Cleansers](https://www.trendhunter.com/trends/ouai-body-cleanser): Ouai's Body Cleanser Introduces a Light New Scent That's Layerable (Category: Fashion) Implication: There is an opportunity for beauty and skincare brands to expand into body care, offering consumers a full range of products for their daily routines. - [Outdoorsy Solid Skincare](https://www.trendhunter.com/trends/solid-skincare): We are Wild Makes "Recreation Skincare" for Those Who Love the Outdoors (Category: Fashion) Implication: The personal care industry can capitalize on the trend of solid skincare by creating more diverse and innovative products, improving the options available to consumers. - [Natural Probiotic Deodorants](https://www.trendhunter.com/trends/probiotic-deodorant): KIND-LY's Natural Deodorant Offers a Stain-free Application (Category: Lifestyle) Implication: Opportunity for existing and new players in the personal care industry to introduce natural and probiotic-based deodorants to cater to the growing demand for chemical-free options. - [Color-Changing Kale Cleansers](https://www.trendhunter.com/trends/facial-wash): Nourish London's 'Kale 3D Cleanse' Facial Wash Takes on a Green Tone (Category: Fashion) Implication: Innovation in skincare products, such as color-changing and probiotic-infused options, can differentiate businesses in the crowded beauty industry. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)