# Cross-Category Bacterium Probiotic beauty products ease daily routines. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Nov 2, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/probiotic-duality ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Cross-Category Bacterium trend? **Cross-Category Bacterium:** Probiotics have risen in popularity in the food and beverage category; implementing the bacterium into beauty routines condenses daily tasks of the healthy consumer, while creating a new purchase occasion for health products. This signifies a cross-categorical growth cycle for certain health patterns. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 28, 2015 to Oct 19, 2016 - Published: Nov 2, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the Cross-Category Bacterium trend ### Probiotic Beauty Products Implementing probiotics into beauty routines condenses daily tasks and creates a new purchase occasion for health products. ### Customized Dietary Supplement Routines Personalized nutrition via questionnaires allows for customized vitamin and supplement profiles for consumers. ### Activated Charcoal Toothpastes Anti-silica and sulfate free activated charcoal toothpastes utilize natural and potent ingredients such as Irish moss, bentonite clay, and oregano oil. ## What the Cross-Category Bacterium trend means for industry ### For Beauty Probiotic and fruit-based facemasks, slimming coffee blends and beauty supplements tap into growing demand for natural, skin-nourishing solutions. ### For Health and Wellness Probiotic supplemented beauty products such as coffee blends and oral supplements encourage holistic and internal approaches to health and self-care. ### For Natural Products Non-GMO, gluten-free, sustainably sourced, all-natural, and organic labels continue to capture consumer interest in products ranging from body lotions to toothpaste. ## Workshop question What ideas or products could you implement that come from a different brand category? How would you do so? ## Trend signals for Cross-Category Bacterium Trend score 4.0 out of 10, from popularity 64%, activity 49%, freshness 8%. - Popularity: 64% - Activity: 49% - Freshness: 8% ## Examples of the Cross-Category Bacterium trend 6 featured examples from Apr 28, 2015 to Oct 19, 2016. - [Beautifying Probiotic Shooters](https://www.trendhunter.com/trends/healthy-skin): The 'Inner Beauty Boost' Acts as a Daily Shot For Healthy Skin (Category: Lifestyle) Implication: The beauty industry can capitalize on the growing demand for products that promote healthy skin from the inside out. - [Probiotic Charcoal Toothpastes](https://www.trendhunter.com/trends/activated-charcoal-toothpaste): Carbon 6 Lab's Activated Charcoal Toothpaste is pH-Balanced (Category: Lifestyle) Implication: Disruptive innovation opportunity: Revolutionize the oral care industry with innovative products that prioritize natural and effective ingredients. - [Caffeinated Facial Serums](https://www.trendhunter.com/trends/firming-serum): The Morning Glory Firming Serum by One Love Organics is Java-Powered (Category: Eco) Implication: With the trend towards using coffee in skincare products, companies in the personal care industry can disrupt the market by developing caffeine-infused personal care items, like O… - [Custom Beauty Supplement Routines](https://www.trendhunter.com/trends/hum-nutrition): Hum Nutrition is a Line of Cosmetic Dietary Supplements (Category: Fashion) Implication: The beauty and wellness industry can explore opportunities in developing personalized beauty supplements that address specific skin and health concerns. - [Slimming Coffee Blends](https://www.trendhunter.com/trends/slimming-coffee): Agnes Pauline Coffee Burns Fat While Boosting Energy Levels (Category: Lifestyle) Implication: Opportunity for beauty brands to create coffee blends that align with health and wellness trends and cater to busy professionals. - [Peach-Based Face Masks](https://www.trendhunter.com/trends/peach-sheet-mask): A'PIEU's Peach Sheet Masks are Infused with Nutritious Yogurt Extracts (Category: Fashion) Implication: The beauty and skincare industry can benefit from incorporating natural, probiotic ingredients in their products and from creating convenient, easy-to-use products that fit into c… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)