# Probiotic Desserts Ice creams and other dairy-based desserts are focusing on probiotics. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 15, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/probiotic-desserts ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Probiotic Desserts trend? **Probiotic Desserts:** Ice cream and similar desserts like gelato and frozen yogurt are now being made with an emphasis on their probiotic and prebiotic content. By incorporating live cultures into these desserts, brands are able to appeal to health-conscious consumers. ## The consumer insight behind the Probiotic Desserts trend The shift in "diet culture" in recent years has been one that prioritizes balance--with consumers focusing less on restricting their diets, and more on ingredients, sustainability, and nutritional value. This means that consumers are willing to indulge, but are turning more to brands that help them offset the impact of "unhealthy" foods by incorporating healthy ingredients. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 22, 2022 to Dec 14, 2023 - Published: Dec 15, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Probiotic Desserts trend ### Probiotics in Desserts Brands are adding live cultures to desserts, such as ice cream, gelato, and frozen yogurt, to appeal to health-conscious consumers prioritizing balance and healthy ingredients when indulging. ### Plant-Based Dairy Alternatives Consumers are looking for healthier alternatives to dairy products, leading brands to develop vegan options, such as nut cheese, oat milk soft serve, and plant-based gelato. ### Functional Ingredients in Frozen Desserts Frozen dessert brands are incorporating probiotics and prebiotic fiber to support digestive function and immune health, like in frozen yogurt and Greek yogurt cheesecake. ## What the Probiotic Desserts trend means for industry ### For Dairy-Free Products As more consumers turn to plant-based options, the dairy-free industry has great potential for innovation in developing vegan cheese, dairy-free drinks, and yogurt alternatives with added benefits. ### For Health and Wellness The health and wellness industry can leverage the trend toward incorporating functional ingredients into desserts by developing more products that promote balance, nutrition, and gut health. ### For Food and Beverage Industry The overall food and beverage industry can take note of the growing trend toward healthier, functional dessert options that appeal to consumers' desire for indulgence and healthy living. ## Workshop question How could your brand better cater to consumers' desire for balanced indulgence? ## Trend signals for Probiotic Desserts Trend score 3.9 out of 10, from popularity 58%, activity 40%, freshness 20%. - Popularity: 58% - Activity: 40% - Freshness: 20% ## Examples of the Probiotic Desserts trend 6 featured examples from Apr 22, 2022 to Dec 14, 2023. - [Gut-Friendly Plant-Based Yogurts](https://www.trendhunter.com/trends/the-coconut-collaborative-gut-health-yog): The Coconut Collaborative Gut Health Yog is Flavorful (Category: Marketing) Implication: The plant-based food industry can harness the trend towards gut-friendly products to create new market opportunities. - [Dessert-Inspired Greek Yogurts](https://www.trendhunter.com/trends/chobani-creations): Chobani is Introducing the 'Chobani Creations' Greek Yogurt Line (Category: Lifestyle) Implication: The dessert-inspired Greek yogurt trend is disrupting the food and beverage industry. - [Greek Frozen Yogurt Pints](https://www.trendhunter.com/trends/greek-frozen-yogurt-pints): Enlightened's New Pints are Made with Premium Greek Yogurt (Category: Lifestyle) Implication: Disruptive innovation opportunity: Transform the frozen dessert industry by introducing healthier and more nutritious options that still deliver on taste and indulgence. - [Probiotic-Enriched Frozen Yogurts](https://www.trendhunter.com/trends/mixmi-froyo): Mixmi Froyo Shares Live and Active Cultures and Prebiotic Fiber (Category: Lifestyle) Implication: Opportunity for the health and wellness industry to incorporate functional ingredients that support immune and digestive health in their products. - [Lifestyle-Conscious Dairy Products](https://www.trendhunter.com/trends/chobani-products): These Chobani Products are High-Protein and Reduced in Sugar (Category: Lifestyle) Implication: The dairy industry can take advantage of this trend by incorporating more high-protein and low-sugar products into their product lines to offer healthier options to consumers. - [Low-Sugar Frozen Yogurt Bars](https://www.trendhunter.com/trends/enlightened-greek-yogurt-bars): Enlightened Greek Yogurt Bars Have Four Servings Per Box (Category: Lifestyle) Implication: The low-sugar and probiotic trend presents disruptive opportunities and potential for new products in the food and beverage industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)