# Probiotic Dairy The inclusion of probiotics in milks and creamers helps promote gut health. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 20, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/probiotic-dairy ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Probiotic Dairy trend? **Probiotic Dairy:** Probiotics remain popular as gut health-promoting additions to consumers' diets, and dairy brands are now incorporating probiotics into milks and creamers, or allowing consumers to infuse milk with probiotics at home. ## The consumer insight behind the Probiotic Dairy trend In recent years, alternative dairy products have become popular as consumers deal with intolerances, or want more health benefits out of their food and beverage choices. In order to compete, dairy brands are having to prioritize and highlight the nutritional benefits in their products. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 30, 2021 to Apr 21, 2022 - Published: Apr 20, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Probiotic Dairy trend ### Probiotic Infusions Dairy companies are incorporating probiotics into their products or allowing consumers to infuse probiotics at home. ### Mushroom-Packed Products Companies are adding functional mushroom products into food and beverages to provide mind-body benefits. ### Microbe-Protective Technology Companies are implementing technology to offer more protective solutions to ensure microbes reach the intestinal tract. ## What the Probiotic Dairy trend means for industry ### For Dairy Industry Dairy companies are incorporating probiotics into their products or allowing consumers to infuse probiotics at home. ### For Functional Food Industry Companies are adding functional mushroom products into food and beverages to provide mind-body benefits. ### For Health & Wellness Industry Companies are implementing technology to offer more protective solutions to ensure microbes reach the intestinal tract, improving digestive health. ## Workshop question How is your brand competiting in a changing market? ## Trend signals for Probiotic Dairy Trend score 4.7 out of 10, from popularity 74%, activity 55%, freshness 12%. - Popularity: 74% - Activity: 55% - Freshness: 12% ## Examples of the Probiotic Dairy trend 4 featured examples from Sep 30, 2021 to Apr 21, 2022. - [Probiotic-Infused Milk Powders](https://www.trendhunter.com/trends/omni-probiotic): OMNI AAA Group Recently Launched the New OMNI Probiotic (Category: Lifestyle) Implication: Expanding product offerings in the health supplement industry to include probiotic-infused milk powders provides a potential opportunity for exponential growth. - [Mushroom-Fueled Functional Creamers](https://www.trendhunter.com/trends/functional-creamers): Four Sigmatic's Functional Creamers Support Gut Health & More (Category: Lifestyle) Implication: The food and beverage industry can capitalize on consumers' growing interest in functional foods and plant-based alternatives. - [At-Home Probiotic Maker Kits](https://www.trendhunter.com/trends/probiotic-maker): The 'Probiotic Maker' Grows 11 Kinds of Fresh Probiotics (Category: Lifestyle) Implication: The development of at-home probiotic maker kits has the potential to disrupt the health and wellness industry by empowering consumers to take control of their probiotic intake. - [Probiotic Cultured Milks](https://www.trendhunter.com/trends/filmjolk): Rokeby Farm's 'Probiotic Filmjölk' is Excellent for Digestive Health (Category: Lifestyle) Implication: The dairy industry can capitalize on the growing demand for probiotic milk products. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)