# Probiotic Convenience Recipes expand to make incorporating probiotics into daily routines easy. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 9, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/probiotic-convenience ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Probiotic Convenience trend? **Probiotic Convenience:** Modern food and beverage products are turning to the effervescent qualities of probiotics to add a health-enhancing element to everyday snacking. This renewed interest in ancient remedies speaks to the growing consumer predisposition toward consuming food products that support the body's natural functions. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 8 to Dec 30, 2015 - Published: Jun 9, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Probiotic Convenience trend ### Probiotic Convenience Consumers are seeking probiotic-rich options to support the body's natural functions. ### Alternative Probiotic Sources Brands are offering plant-based and non-dairy options to meet the needs of vegan and lactose intolerant consumers. ### Artisanal and Superfood Yogurts Healthy snacks and breakfast options are being made with high-quality, hand-crafted ingredients that boast superfoods and probiotics. ## What the Probiotic Convenience trend means for industry ### For Food and Beverage Companies can explore incorporating probiotics and superfood ingredients into traditional food and beverage products to appeal to health-conscious consumers. ### For Sports and Fitness Probiotic drinks and yogurts can be positioned as workout and energy boosters for athletes and fitness enthusiasts. ### For Health and Wellness The focus on probiotics and gut health aligns with the growing interest in holistic health and wellness, presenting opportunities for new products and services. ## Trend signals for Probiotic Convenience Trend score 3.1 out of 10, from popularity 40%, activity 44%, freshness 8%. - Popularity: 40% - Activity: 44% - Freshness: 8% ## Examples of the Probiotic Convenience trend 5 featured examples from Jan 8 to Dec 30, 2015. - [Probiotic Fruit Juices](https://www.trendhunter.com/trends/probiotic-drink): Goodbelly's Probiotic Drink Delivers Beneficial Bacteria Without Dairy (Category: Lifestyle) Implication: The beverage industry can incorporate probiotic fruit blends into their product portfolios, targeting health-conscious consumers. - [Kefir-Infused Coconut Water](https://www.trendhunter.com/trends/probiotic): Inner-Eco's Probiotic Coconut Water Cultivates Good Health (Category: Lifestyle) Implication: Probiotic coconut water can add a vegan beverage option as a choice in the market for health enthusiasts. - [Artisanal Cashew Yogurts](https://www.trendhunter.com/trends/cashew-yogurt): Botanical Cusine's Probiotic Snacks Feature Superfood Ingredients (Category: Lifestyle) Implication: Dairy alternatives can take on a more specialized, artisanal feel that appeals to both dairy-free and health-conscious consumers inspired by botanical yogurt products. - [Probiotic Protein Drinks](https://www.trendhunter.com/trends/probiotic-protein): Powerful Yogurt Features Chocolate, Vanilla and Acai Flavors (Category: Lifestyle) Implication: Probiotic protein drinks cater to the functional beverage industry by offering a convenient and nutritious solution for health-conscious consumers. - [Hybrid Cereal Yogurts](https://www.trendhunter.com/trends/vanilla-yogurt): Activia's Fiber Vanilla Yogurt Flavor Comes with Mixed Muesli (Category: Lifestyle) Implication: Dairy industry can explore new yogurt flavors that incorporate cereal, appealing to health-conscious consumers. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)