# Probiotic Condiment Consumers embrace condiments enhanced with fermented ingredients. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 1, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/probiotic-condiment ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Probiotic Condiment trend? **Probiotic Condiment:** As consumers continue to opt for exotic, artisan variations of classic seasonings, many are taking things a step further with condiments enhanced with fermented ingredients. A means of complementing existing flavors as well as infusing dishes with added health properties, such probiotic-rich condiments are an unobtrusive method of maintaining diet. This shift highlights how consumers are illuminating ancient practices in order to satisfy modern concerns related to health and wellness. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 16 to May 18, 2016 - Published: Mar 1, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Probiotic Condiment trend ### Fermented Foods As consumers continue to opt for exotic, artisan variations of classic seasonings, they are taking things a step further with condiments enhanced with fermented ingredients creating new opportunities for small batch fermentation kits, probiotic nut butters, and homemade sauerkraut kits. ### DIY Culture The convergence between the health and wellness movement and DIY culture inspires innovative products such as the small batch fermentation kit and the classic sauerkraut fermentation kit, embracing ancient fermentation methods and making preserving fresh produce more accessible. ### Asian Fusion Condiments The re-invention of the age-old Korean sauce recipe is creating new opportunities for Bibigo and its mixed sriracha sauce with mayonnaise, barbecue sauce and more, broadening the flavor profile that consumers crave. ## What the Probiotic Condiment trend means for industry ### For Health and Wellness Consumers are becoming more health-conscious, seeking natural and probiotic-rich foods in the form of condiments, nut butters and fermented products, opening up opportunities for businesses in the health and wellness industry to meet this demand. ### For Food & Beverage A rising interest in exotic and artisanal foods and flavors that cater to individual dietary needs are disrupting the food and beverage industry, giving birth to new niche markets and innovative products such as small batch fermentation kits, probiotic nut butters, and homemade condiments. ### For DIY and Home Cooking With the rise of DIY culture and healthy food practices, there is a growing interest in fermentation kits, making homemade cultura, and small batch production, creating opportunities for businesses in the DIY and home cooking industries to match this trend. ## Workshop question Where can you provide solutions to modern concerns that are less obtrusive to the consumer's lifestyle preferences? ## Trend signals for Probiotic Condiment Trend score 3.2 out of 10, from popularity 47%, activity 41%, freshness 8%. - Popularity: 47% - Activity: 41% - Freshness: 8% ## Examples of the Probiotic Condiment trend 5 featured examples from Feb 16 to May 18, 2016. - [Small Batch Fermentation Kits](https://www.trendhunter.com/trends/small-batch-fermentation-kit): This Small Batch Fermentation Kit Makes Kimchi and Sauerkraut (Category: Lifestyle) Implication: Home gardening is an industry that can explore making products that support small batch fermentation for DIY enthusiasts. - [Asian Fusion Condiments](https://www.trendhunter.com/trends/bibigo): Bibigo Mixes Sriracha with Mayonnaise, Barbecue Sauce and More (Category: Lifestyle) Implication: The food and beverage industry can explore innovative ways to create fusion condiments and combine different flavor profiles. - [Probiotic Nut Butters](https://www.trendhunter.com/trends/enriched-with-probiotics): These Healthy Nut Butters are Enriched with Probiotics and Flax (Category: Lifestyle) Implication: Industry players can leverage the growing demand for healthy, probiotic-rich food products to create new and innovative offerings. - [Artisan Vegan Kimchi Spreads](https://www.trendhunter.com/trends/vegan-kimchi): The Vegan Kimchi Paste from Mama O's is Ideal for Adventurous Vegans (Category: Lifestyle) Implication: The food industry is being disrupted by the trend of veganism and using healthier, fermented ingredients in food products. - [Homemade Sauerkraut Kits](https://www.trendhunter.com/trends/kraut-source): The Kraut Source Fermentation Kit Makes Natural Fermenting Easy (Category: Lifestyle) Implication: Innovation opportunities in the food preservation industry to develop new techniques, tools, and products for fermentation and natural food preservation. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)