# Probiotic Cola Probiotic beverages highlight their soda-like qualities. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 12, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/probiotic-cola ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Probiotic Cola trend? **Probiotic Cola:** Whether kombucha or probiotic-infused sparkling beverages, brands that offer probiotic drinks are positioning themselves as healthier alternatives to traditionally unhealthy cola beverages. The switch from "sparkling beverage" marketing to "cola marketing" caters to demographics who sit in the middle of the "unhealthy" to "healthy" preference scale, offering guilt-free indulgence for the average consumer, rather than for those who prefer junk food, or entirely nutritious options. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 2, 2016 to Jun 15, 2018 - Published: Mar 12, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Probiotic Cola trend ### Probiotic Beverages Brands that offer probiotic drinks are positioning themselves as healthier alternatives to traditionally unhealthy soda beverages. ### Healthy Soda Alternatives Consumers are demanding healthier alternatives to sugary sodas, leading to the rise of low-calorie, probiotic-infused soda-like drinks. ### Familiar Flavors with Added Health Benefits Brands are creating ranges that offer familiar, sweet flavors to appeal to consumers who are seeking an alternative to sugary sodas but still want a little indulgence. ## What the Probiotic Cola trend means for industry ### For Beverage Industry The beverage industry continues to evolve to cater to the health-conscious consumer on the hunt for novel flavor profiles and healthier, functional beverages. ### For Probiotic Industry As consumers seek out foods and beverages that are good for their gut health and general well-being, the probiotic industry continues to grow. ### For Functional Beverage Industry In a world where people are constantly on the go, the functional beverage industry provides consumers with drinks that cater to specific needs, such as energy, relaxation, and gut health. ## Workshop question How can your brand better cater to individuals seeking a convenient middle ground when it comes to their purchase decisions? ## Trend signals for Probiotic Cola Trend score 3.5 out of 10, from popularity 53%, activity 45%, freshness 8%. - Popularity: 53% - Activity: 45% - Freshness: 8% ## Examples of the Probiotic Cola trend 6 featured examples from Mar 2, 2016 to Jun 15, 2018. - [Cold-Brewed Mountain Teas](https://www.trendhunter.com/trends/greek-mountain-tea): TΣAI is a Chilled, Ready-to-Drink Take on Greek Mountain Tea (Category: Lifestyle) Implication: Cold-brewed herbal tea beverages can disrupt the traditional beverage market with their unique flavors and health benefits. - [Canned Probiotic Sodas](https://www.trendhunter.com/trends/live-soda): 'Live Soda' Uses Familiar Flavors for Its Better-for-You Beverages (Category: Lifestyle) Implication: The beverage industry can explore creating their own better-for-you alternative sodas using monk fruit extract as a natural sweetener. - [Fermented Soda-Inspired Drinks](https://www.trendhunter.com/trends/live-kombucha): LIVE Kombucha is Flavored Like Soda to Appeal to Consumers (Category: Lifestyle) Implication: The beverage industry can capitalize on the growth of kombucha drinks with soda-inspired flavors to attract new consumers - [Handcrafted Probiotic Sodas](https://www.trendhunter.com/trends/water-kefir-grains): This Healthy Soda Alternative is Made with Water Kefir Grains (Category: Lifestyle) Implication: The handcrafted probiotic soda business represents an opportunity for growth within the beverage industry as consumers seek healthier options. - [Effervescent Probiotic Drinks](https://www.trendhunter.com/trends/gut-punch): Farmhouse Culture's 'Gut Punch' is Naturally Sweetened with Stevia (Category: Lifestyle) Implication: The beverage industry can explore the opportunity of developing more probiotic-rich drinks, focusing on natural sweeteners and fermentation as key differentiators. - [Cola Kombucha Drinks](https://www.trendhunter.com/trends/chai-cola): Clearly Kombucha's 'Chai Cola' Blends Healthy Probiotics and Good Taste (Category: Lifestyle) Implication: Clearly Kombucha's Chai Cola and similar innovative products have the potential to disrupt the beverage industry by offering healthier and flavorful alternatives to traditional dr… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)