# Probiotic Clean Probiotic-based air purifiers naturally protect against the growth of mold. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Apr 3, 2019 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/probiotic-clean ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Probiotic Clean trend? **Probiotic Clean:** As probiotics become an increasingly relevant "buzz" word in the world of wellness, more brands are leveraging them to provide natural microbial protection against the growth of mold in the home. These benefit those who suffer from mold and mildew allergies while aligning with broader consumer values towards naturality. ## The consumer insight behind the Probiotic Clean trend Consumers are increasingly turning to natural ingredients in many aspects of their lives, whether that's in the food and beverages they consume, in their self-care regimes, or in general household upkeep. This shift comes as North Americans learn more about historical uses of natural ingredients from global influences, and as some of them begin to perceive products with "chemicals" as harmful to their health. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 2, 2019 - Published: Apr 3, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Probiotic Clean trend ### Natural Household Ingredients Consumers are increasingly turning to natural ingredients whether in general household upkeep or wellness regimes, leading to disruptive innovation opportunities in natural probiotic-based air purifiers and sprays. ### Probiotics as a Health Booster As probiotics become more prominently used for overall health benefits, industries of health and wellness can leverage this trend in producing specific-purpose probiotics products, such as cleaning supplies and air purifiers. ### Travel-Friendly Probiotics With a growing need to improve air and surface quality while on-the-go, there is a disruptive innovation opportunity in introducing portable and probiotic-powered solutions, specifically for those suffering from allergies and asthma. ## What the Probiotic Clean trend means for industry ### For Household Cleaning The trend of natural household ingredients and probiotic products create a new avenue of domestic upkeep that promotes balance between good and bad bacteria for a holistic and healthier home environment. ### For Health and Wellness Probiotics as a health booster opens up a new industry for medicinal companies, food and beverage manufacturers, as well as health spas and retreats that cater to individuals looking for sustainable and natural health solutions. ### For Travel and Tourism The trend of travel-friendly probiotics appeals to an ever-increasing market of consumers who demand healthier and cleaner travel experiences. There is an emerging space that caters to products and services in travel and tourism that prioritize overall wellness. ## Workshop question How could the use of probiotics be incorporated into your product line-up? ## Trend signals for Probiotic Clean Trend score 3.7 out of 10, from popularity 62%, activity 40%, freshness 8%. - Popularity: 62% - Activity: 40% - Freshness: 8% ## Examples of the Probiotic Clean trend 5 featured examples from Apr 2, 2019. - [Probiotic-Based Home Sprays](https://www.trendhunter.com/trends/home-sprays): Hombiotic Contributes to Wellness Through Eliminating Mold & Mildew (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introducing probiotic-infused home cleaning products to enhance the effectiveness and eco-friendliness of cleaning routines. - [Health-Focused Home Cleaning Supplies](https://www.trendhunter.com/trends/powered-by-probiotics): Aunt Fannie's Microcosmic Line is Powered by Probiotics (Category: Art & Design) Implication: The household cleaning products industry can explore disruptive innovation by incorporating probiotics and catering to health-conscious consumers. - [Probiotic-Enhanced Innovative Air Purifiers](https://www.trendhunter.com/trends/innovative-air-purifier): BetterAir's Product is Fully Chemical-Free and Organic (Category: Art & Design) Implication: The home appliance industry can capitalize on the trend of probiotic-enhanced air purifiers to offer innovative and healthier products. - [Fabric-Refreshing Probiotic Sprays](https://www.trendhunter.com/trends/probiotic-air): Counter Culture's Probiotic Air Spray Amplifies Cleanliness (Category: Lifestyle) Implication: Opportunity for companies in the home cleaning industry to innovate and introduce probiotic and plant-based air and fabric refreshers. - [Purifying On-the-Go Sprays](https://www.trendhunter.com/trends/onthego-spray): The BetterAir Probiotic Spray Offers Travellers Relief from Allergens (Category: Lifestyle) Implication: The BetterAir Probiotic Spray disrupts the air purification industry by offering a portable and user-friendly solution that improves air quality and provides relief for individual… ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)