# Probiotic Boost Probiotic-based snacks and beverages offer natural energy boosts. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 19, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/probiotic-boost ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Probiotic Boost trend? **Probiotic Boost:** Brands are offering alternative energy sources in the form of probiotic-based food and beverage items. These products include everything from energizing oat bars with probiotics, to mood-boosting powders. ## The consumer insight behind the Probiotic Boost trend When it comes to their personal health, consumers are often drawn to ingredients that are "natural" as they're perceived to be more nutritious and trustworthy. Experimenting with natural ingredients in the foods they consume allows them to find what works for them in terms of flavor, while still receiving the desired benefits. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 3, 2018 to May 19, 2020 - Published: Nov 19, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Probiotic Boost trend ### Natural Energy Sources Consumers are drawn to ingredients that are "natural" as they're perceived to be more nutritious and trustworthy, which has led to an increase in offerings of natural energy sources like probiotic-based food and beverages. ### Gut Health and Wellness Consumers' growing interest in gut health and wellness is influencing the introduction of different products that promote digestive balance, increased energy, and improved immune functions. ### Convenient and Portable Convenience and portability are becoming key priorities for consumers. Brands are responding to these needs by introducing new grab-and-go products like overnight oat bars and canned kombucha drinks. ## What the Probiotic Boost trend means for industry ### For Food and Beverage As consumers become increasingly health-conscious, the food and beverage industry should continue to develop innovative solutions that promote nutrition, wellness, and gut health. ### For Health and Wellness The health and wellness industry can adopt the use of natural ingredients like probiotics, prebiotics, and resistant starches in the development of products that promote gut health and increased energy levels. ### For Sports and Nutrition The sports and nutrition industry should explore the use of natural and convenient energy sources in its products to appeal to customers who lead active lifestyles and are looking for low-sugar, high-protein snacks. ## Workshop question How is your brand prioritizing functional alternative ingredients for its customers? ## Trend signals for Probiotic Boost Trend score 3.7 out of 10, from popularity 52%, activity 48%, freshness 9%. - Popularity: 52% - Activity: 48% - Freshness: 9% ## Examples of the Probiotic Boost trend 6 featured examples from Mar 3, 2018 to May 19, 2020. - [Mood-Boosting Prebiotic Powders](https://www.trendhunter.com/trends/uplift-food): Uplift Food's 'Daily Uplifter' Supports Good Gut Health and More (Category: Lifestyle) Implication: The food and beverage industry can explore the development of functional food products that incorporate prebiotic fibers and resistant starches for mood management. - [Overnight Oat Bars](https://www.trendhunter.com/trends/overnight-oat-bars): CORE Energy Bars Contain Caffeine, Probiotics & Prebiotic Fiber (Category: Lifestyle) Implication: Disruptive innovation opportunity: Capitalizing on the growing trend of functional food products by creating innovative snacks that offer added health benefits. - [Cleansing Prebiotic Beverages](https://www.trendhunter.com/trends/prebiotic-drink-for-gut-health): Koso Cleanse is a Prebiotic Drink for Gut Health from R's KOSO (Category: Lifestyle) Implication: Opportunity for innovation in the development of prebiotic beverage products for gut health and immune support. - [Gut Health Snack Bars](https://www.trendhunter.com/trends/nutra-organics-coco-biotics-probiotic-energy-bar): The Nutra Organics Coco Biotics Probiotic Energy Bar is Nutrient-Dense (Category: Lifestyle) Implication: Opportunity for health food companies to offer nutrient-dense snack bars that support gut health. - [Caffeinated Kombucha Beverages](https://www.trendhunter.com/trends/caffeinated-kombucha): Brew Dr.'s Tropical Uplift Contains 130mg of Natural Caffeine (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Innovating and expanding offerings in the beverage industry by incorporating new ingredients and flavors to cater to evolving consumer preferenc… - [Energy-Boosting Oat Bars](https://www.trendhunter.com/trends/protein-oat-bar): The Grenade Reload Protein Oat Bar Comes in Three Flavor Options (Category: Marketing) Implication: Companies can expand their product lines by targeting fitness enthusiasts who prioritize protein and energy in their diet. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)