# Proactive Protection Consumers seek multi-functional self-care products. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 23, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/proactive-protection ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Proactive Protection trend? **Proactive Protection:** As consumers look for safer and more convenient methods of repelling insects, many are embracing proactive repellent products that avoid the need for topical application. Such products lessen direct contact, and by extension absorption, of harmful chemicals included in bug-repelling substances by the skin. Highlighting the far-reaching influence of the health and wellness movement, this shift also speaks to interest in preventative products and forms of protection. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 18 to Feb 19, 2016 - Published: Feb 23, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Proactive Protection trend ### Proactive Protection Consumers are more interested in preventative protection, using proactive repellent products that lessen direct contact of harmful chemicals included in bug-repelling substances. ### Odorless Related Products Products that effectively repel bugs and mosquitoes but are odorless or have a pleasing scent appeal more to consumers. ### Mosquito-Repelling Clothing New mosquito-repellent fabrics, such as SCORON fabric, are emerging as a preferred method of bug protection in clothing. ## What the Proactive Protection trend means for industry ### For Health & Wellness This industry can benefit from the consumer demand for preventative protection and safer alternatives to traditional bug repellent products. ### For Textile Manufacturing Companies in this industry can explore the production of mosquito-repellent fabrics to meet consumer demand for protective clothing and related products. ### For Nanotechnology The use of nanotechnology in bug-repelling products, such as nanotechnology polo shirts and insect repellent bracelets, presents opportunities for companies in this emerging industry. ## Workshop question What part of your brand or product seems most high-risk for the customer, and how could you evade that? ## Trend signals for Proactive Protection Trend score 2.9 out of 10, from popularity 49%, activity 30%, freshness 8%. - Popularity: 49% - Activity: 30% - Freshness: 8% ## Examples of the Proactive Protection trend 5 featured examples from Feb 18 to Feb 19, 2016. - [Nanotechnology Polo Shirts](https://www.trendhunter.com/trends/polo-shirt-design): MosquitNo's Polo Shirt Design is Infused with a Mosquito Repellent (Category: Lifestyle) Implication: With the potential to incorporate nanotechnology into various types of clothing, this can create new categories of clothing products as well as high-value apparel - [Mosquito-Repelling Bracelets](https://www.trendhunter.com/trends/bug-repellents): These Bug Repellents from MosquitNo are Disguised as Jewelry Pieces (Category: Fashion) Implication: The trend of insect-repelling wearable products provides opportunities for integrating wearable tech into health and wellness products. - [Mosquito Repellent Clothing](https://www.trendhunter.com/trends/insectrepellent-clothing): The Foxfire Insect Repellent Clothing Stuns and Repels Mosquitoes (Category: Lifestyle) Implication: Clothing manufacturers can explore opportunities in producing and selling mosquito repellent clothing using advanced fabrics and technology. - [Insect Repellent Placemats](https://www.trendhunter.com/trends/insect-repelling): This Insect-Repelling Item is Specific to Outdoor Dining (Category: Art & Design) Implication: The home textiles industry should explore the development of insect-repelling fabrics and materials for use in home decor and furnishings. - [Bug-Repelling Fabric Softeners](https://www.trendhunter.com/trends/insect-repellent-products): MosquitNo's Insect Repellent Products are Creative Alternatives (Category: Lifestyle) Implication: Opportunity for adding bug-repellent properties to clothing, tents, and other outdoor gear. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)