# Proactive Influencer Social influencers resonate with consumers through themes of self-improvement. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Aug 26, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/proactive-influencer ## Key Figures - Trend score: 3.1/10 - Evidence articles: 3 ## What is the Proactive Influencer trend? **Proactive Influencer:** Many bloggers, vloggers and social influencers have achieved recognition by tackling themes of self-improvement in their content, a subject that remains important even as they expand their scope. The brands and media outlets that are partnering with these creators understand the need for safe spaces to facilitate the exchange of advice, ideas and tips. The theme of personal betterment further reinforces the idea that young people favor more approachable role models. ## At a Glance - Evidence: 3 featured examples - Articles from: Mar 10 to Aug 3, 2015 - Published: Aug 26, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Examples of the Proactive Influencer trend 3 featured examples from Mar 10 to Aug 3, 2015. - [Liberating Female Publications](https://www.trendhunter.com/trends/haute-mess): Ashley Tisdale's 'The Haute Mess' is an Inspirational Platform (Category: Pop Culture) Implication: The trend of creating women's lifestyle platforms offers opportunities for publishers to expand their content offerings and develop publications that cater to women who don't feel… - [Body Positive Food Blogs](https://www.trendhunter.com/trends/fat-girl-food-squad): Fat Girl Food Squad is a Blog Community United by Food and Feminism (Category: Fashion) Implication: Opportunity for food and beverage companies to create inclusive product lines, catering to different dietary needs and promoting body positivity. - [Self-Empowering Retrospective Ads](https://www.trendhunter.com/trends/dear-me-campaign): YouTube's Dear Me Campaign Gives Advice to Your Younger Self (Category: Marketing) Implication: Beauty influencers as endorsers of self-empowerment messaging. **Workshop question:** How can your brand incorporate influencers in its marketing strategy to reach younger consumers? ## Themes within the Proactive Influencer trend ### Self-Improvement Content Creation Creators who tackle themes of self-improvement in their content remains important and popular for a young audience. ### Body Positive Community and Publications Several communities encouraging body positivity have been established, which focuses on creating a comfortable and inclusive space for all bodies and individuals. ### Liberating Female Publications Platforms that empower women to embrace their true selves and imperfections are gaining popularity. ## What the Proactive Influencer trend means for industry ### For Content Creation Industry Brands and media outlets partnering with creators that focus on themes of self-improvement will benefit from providing safe, approachable spaces for the exchange of advice and ideas. ### For Food and Lifestyle Industry Inclusivity and positivity in food and lifestyle blogs can provide a safe and supportive space for individuals to connect and feel empowered. ### For Media and Publication Industry New platforms, catering to diverse voices and experiences, that empower women to embrace their true selves can become the sources of inspiration for a younger audience. ## Trend signals for Proactive Influencer Trend score 3.1 out of 10, from popularity 55%, activity 31%, freshness 8%. - Popularity: 55% - Activity: 31% - Freshness: 8% ## Recent trend clusters - [Ritual Assembly](https://www.trendhunter.com/protrends/fan-building-kits) (Pop Culture) - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Muted Motion](https://www.trendhunter.com/protrends/earth-tone-runners) (Fashion) - [Terrain Software](https://www.trendhunter.com/protrends/off-road-technology) (Autos) ## Trending in Pop Culture - [Oversized Dragon Plushies](https://www.trendhunter.com/trends/giant-chillet-plush) - [Concert-Themed LEGO Sets](https://www.trendhunter.com/trends/concert-themed-lego-sets) - [Blind-Box Plush Charms](https://www.trendhunter.com/trends/blind-box-plush-charms) - [Holiday Character Clogs](https://www.trendhunter.com/trends/holiday-character-clogs) All articles: [Pop Culture](https://www.trendhunter.com/popculture)