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# Self-Directed Vision
Consumers take matters into their own hands when it comes to optical health.

By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 9, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/proactive-eye-care

## Key Figures

- Trend score: 2.5/10
- Evidence articles: 6

## What is the Self-Directed Vision trend?

**Self-Directed Vision:** Health-conscious consumers recognize that a dependency on technological devices can lead to eyestrain and vision reduction. Rather than relying on expensive health care professionals, consumers are taking action by monitoring their own optical health, modifying their devices and seeking at-home solutions. This reflects a greater trend towards autonomous, self-directed and preventative health care.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Feb 4, 2015 to May 5, 2016
- Published: Feb 9, 2015
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Self-Directed Vision trend

### Self-Directed Eye Health

Consumers are taking charge of their own optical health by seeking at-home solutions and modifying personal devices.

### Eye Care Technology

A trend towards autonomous eye health has led to advancements in eye care technology including eye care screens, screen resolution eyecare apps, and mobile diagnostic kits.

### Smartphone Eye Examination

Recent advancements in smartphone technology have allowed for the creation of portable eye examination kits and smartphone eye examiners.

## What the Self-Directed Vision trend means for industry

### For Healthcare Industry

The trends present an opportunity for the healthcare industry to develop a range of affordable and DIY optical health care solutions for consumers.

### For Technology Industry

There is an opportunity for the technology industry to continue to develop innovations that aid in autonomous and self-directed eye health care.

## Trend signals for Self-Directed Vision

Trend score 2.5 out of 10, from popularity 36%, activity 30%, freshness 8%.

- Popularity: 36%
- Activity: 30%
- Freshness: 8%

## Examples of the Self-Directed Vision trend

6 featured examples from Feb 4, 2015 to May 5, 2016.

- [Mobile Diagnostic Kits](https://www.trendhunter.com/trends/eye-examination-kit): This Eye Examination Kit is Compatible with Smartphone Technology (Category: Tech)
  Implication: The development of portable diagnostic kits and smartphone-integrated medical devices creates disruptive innovation opportunities in the healthcare technology industry.
- [Smartphone Eye Examiners](https://www.trendhunter.com/trends/eye-test): The oDocs Eye Care 'visoScope' Performs an Eye Test with an iPhone (Category: Tech)
  Implication: The oDocs Eye Care 'visoScope' provides an innovative solution for doctors to perform eye exams with smartphones, creating opportunities for medical professionals to provide effic…
- [Eye Care Screens](https://www.trendhunter.com/trends/interactive-flat-panel): This Interactive Flat Panel Includes Eye Care Technology (Category: Lifestyle)
  Implication: Incorporating eye care technology in digital displays presents opportunities for growth and increased user satisfaction.
- [Vision Improvement Apps](https://www.trendhunter.com/trends/glassesoff): GlassesOff Uses Gamification to Reduce Need for Vision-Correcting Devices (Category: Tech)
  Implication: Disruptive innovation opportunity: Create healthcare technology solutions that enhance vision and reduce reliance on vision-correcting devices.
- [Screen Resolution Eyecare Apps](https://www.trendhunter.com/trends/bluelight-filter): The Bluelight Filter App Helps Mobile Users to Avoid Eye Strain (Category: Tech)
  Implication: Developing apps that prioritize user comfort and safety, keeps privacy in mind and encourages their adoption by making available easy to integrate eyecare features.
- [Personalized Eyecare Apps](https://www.trendhunter.com/trends/better-vision-app): The Better Vision App Makes Suggestions for Vision Correction (Category: Tech)
  Implication: The healthcare industry is adopting personalized eyecare apps to assist patients in making informed decisions about vision correction procedures.

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All articles: [Tech](https://www.trendhunter.com/tech)
