# Private Label Expansions Amid the pandemic, private brands are expanding product offerings. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Sep 8, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/private-label-expansions ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Private Label Expansions trend? **Private Label Expansions:** Large retailer brands are expanding their private label offerings at reduced price points to entice shoppers. The expansion comes after retailers noticed an increase in private label purchasing from consumers amid the COVID-19 pandemic. ## The consumer insight behind the Private Label Expansions trend The pandemic prompted a surge in grocery buying as consumers were restricted from eating out as often, prompting stockpile purchasing habits. In addition, many consumers were laid off causing them economic hardship and increased budgeting. As a result of both of these circumstances, consumers explored new brands that offered the same products at reduced pricing, and these new shopping habits have not lost momentum once the economy began re-opening. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 7, 2020 to Apr 15, 2022 - Published: Sep 8, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Private Label Expansions trend ### Private Label Expansion Private label brands are expanding their offerings with fair price points to cater to new consumer behavior, which presents opportunities for new meatless alternatives or adding essential household items under the private label brand. ### E-Grocery Private Label Expansion The demand for frozen snacks and health-focused items have presented opportunities for expanding private label brands in e-grocery, and industries such as food delivery and health and wellness supplements can take advantage of this shift. ### Reusable and Affordable Private Label Products Ethical and affordable private labels that reduce single-use plastic waste and food waste have appealed to customers, and businesses across industries should take note and invest in sustainable and eco-friendly options. ## What the Private Label Expansions trend means for industry ### For Food and Beverage The food and beverage industry can explore innovative ideas in meatless products, immunity building meals, and expanding organic and sustainable options with fair price points. ### For E-commerce and Retail E-commerce and retail companies can analyze customer data and shopping behavior to plan competitive private label brands that cater to specific tastes and styles. ### For Sustainability and Waste Reduction Manufacturing and packaging industries can invest in eco-friendly packaging and production methods to reduce waste and remain profitable. ## Workshop question How can your brand service the evolving shopping habits of consumers post-COVID? ## Trend signals for Private Label Expansions Trend score 4.0 out of 10, from popularity 64%, activity 46%, freshness 11%. - Popularity: 64% - Activity: 46% - Freshness: 11% ## Examples of the Private Label Expansions trend 6 featured examples from Feb 7, 2020 to Apr 15, 2022. - [Affordable Private Grocery Labels](https://www.trendhunter.com/trends/odds-and-ends): Misfits Market's Odds & Ends Line Offers Fair Prices to Farmers (Category: Eco) Implication: Online grocery retailers can adopt the Misfits Market's business model and create their own private food label, reducing food waste and providing customers with affordable, ethica… - [Premium Plant-Based Foods](https://www.trendhunter.com/trends/pc-plantbased): The PC® Plant-Based Line Boasts Meatless and Dairy-Free Options (Category: Lifestyle) Implication: Supermarket private label brands are capitalizing on the plant-based trend by offering a range of cruelty-free and affordable options, meeting the needs of budget-conscious consum… - [Private Label Grocery Expansions](https://www.trendhunter.com/trends/great-value-brand): Walmart's Great Value Brand Includes 80 New Products (Category: Business) Implication: The expansion of private label brands like Walmart's Great Value indicates a disruptive innovation opportunity for the retail industry to strengthen their own brands and increase… - [E-Grocery Private Label Expansions](https://www.trendhunter.com/trends/bigbasket): BigBasket Will Launch 500 New Products by 2021 (Category: Business) Implication: BigBasket's expansion of private label offerings highlights the potential for disruptive innovation within the online grocery delivery industry. - [Lifestyle Label Launches](https://www.trendhunter.com/trends/basically): Gopuff Unveiled the Basically Label Line of Home Essentials and Snacks (Category: Business) Implication: Retail stores can provide budget-friendly private label products to appeal to financially conscious consumers. - [Expansive Private Label Ranges](https://www.trendhunter.com/trends/target-good-gather): The Target Good & Gather Range Now Has Almost 2,000 Products (Category: Marketing) Implication: Expansive private label ranges are a disruptive innovation opportunity for retail businesses looking to differentiate themselves and increase their customer base. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)