# Prismatic Merchandising Awe-inspiring retail displays encourage consumers to browse. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 15, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/prismatic-merchandising ## Key Figures - Trend score: 5.0/10 - Evidence articles: 6 ## What is the Prismatic Merchandising trend? **Prismatic Merchandising:** As retailers get creative in order to offer genuinely enticing retail concepts, many are opting for gradient merchandising schemes that create a mesmerizing experience for the shopper. Likely to encourage browsing, such merchandising efforts have the power to re-position individual product offerings as a small piece of a greater, collective whole. In addition to showcasing the interest in highly curated experiences, this shift also demonstrates the relationship between a brand's brick-and-mortar presence and consumer understanding of a brand's story. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 27, 2015 to Mar 10, 2016 - Published: Mar 15, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Prismatic Merchandising trend ### Gradient Merchandising With an emphasis on creating mesmerizing experiences for the shopper, gradient merchandising schemes have the power to re-position individual product offerings as a small piece of a greater, collective whole. ### Exclusive Limited-Edition Theme The futuristic design and limited quantities of stores like LACES shoe store work perfectly with an exclusive limited-edition theme to present sneakers as high-value art pieces. ### Color-Coordinated Design Stores like CORAZYs in Tokyo are using a color-coordinated system that makes shopping quick and easy, creating an experience similar to browsing a library in order to select a novel. ## What the Prismatic Merchandising trend means for industry ### For Retail Design Retailers can offer genuinely enticing retail concepts by incorporating gradient merchandising schemes, limited-edition themes, and color-coordinated design into their store displays. ### For Art Supply and Manufacturing Concept shops like Pigment in Tokyo, and the Johnstons of Elgin flagship boutique in London are using upleveled retail experiences to educate consumers on traditional methods of production and thus inspire young artists to explore new possibilities. ### For Footwear Brands Footwear brands can use the religious and spiritual connections between sneakerheads and their shoes to inspire innovative retail concepts. ## Workshop question If you were to create a display that features various products, how would you make it engage consumers? ## Trend signals for Prismatic Merchandising Trend score 5.0 out of 10, from popularity 70%, activity 71%, freshness 8%. - Popularity: 70% - Activity: 71% - Freshness: 8% ## Examples of the Prismatic Merchandising trend 6 featured examples from Jun 27, 2015 to Mar 10, 2016. - [Art Supply Laboratories](https://www.trendhunter.com/trends/art-supplies-store): This New Art Supplies Store in Tokyo Seeks to Inspire Young Artists (Category: Art & Design) Implication: Creating disruptive innovation opportunities by offering expert-level advice, workshops, and classes on traditional methods of production. - [Gothic Footwear Boutiques](https://www.trendhunter.com/trends/warsaw-store): This Warsaw Store Boasts Church-Inspired Interior Architecture (Category: Fashion) Implication: Footwear retailers can use Gothic-inspired interior design and event-hosting spaces to attract customers looking for a unique, immersive shopping experience. - [Color-Coordinated Design Stores](https://www.trendhunter.com/trends/corazys-store): The CORAZYs Store in Tokyo is a Library of Decor Items (Category: Art & Design) Implication: Home decor stores can utilize color-coordinated systems to showcase their products and make it easier for customers to find what they are looking for. - [Gallery Sneaker Shops](https://www.trendhunter.com/trends/laces-shoe-store): LACES Show Store Only Sells Limited Edition Sneakers and Hats (Category: Art & Design) Implication: Disruptive innovation opportunity: Reinvent the traditional fashion retail experience by incorporating elements of exclusivity, limited editions, and artistic presentation. - [Cafe Beauty Boutiques](https://www.trendhunter.com/trends/beauty-library): The 'Beauty Library' Offers Self-Study Beauty Areas & Mass Shelving (Category: Fashion) Implication: The concept of minimalist shop designs in the 'Beauty Library' opens up opportunities for innovative retail design solutions that enhance the overall customer experience. - [Gradient Apparel Merchandising](https://www.trendhunter.com/trends/elgin-flagship): The Elgin Flagship Store is Organized by Color and Texture (Category: Marketing) Implication: Fashion retailers can implement gradient merchandising and homely retail spaces to create differentiated experiences for their customers. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)