# Prioritized Artistry Back-to-school products are focusing on cultivating artistic skills. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 23, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/prioritized-artistry ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Prioritized Artistry trend? **Prioritized Artistry:** Brands are increasingly offering products that focus on enhancing the artistic skills of students. While art has always been a component of education, it is now getting more attention as school systems are beginning to accommodate types of intelligence outside of standard testing. The shift to offering products that go further than just the essentials needed for art class is a manifestation of changing consumer attitudes, where conformity is giving way to individuality. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 14 to Aug 22, 2017 - Published: Aug 23, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Prioritized Artistry trend ### Enhancing Artistic Skills Brands are offering products that go further than just the essentials needed for art class to enhance artistic skills of students ### Multi-functional back-to-school products Brands are offering multi-functional products that cater to the various needs of students like versatile desks ### Personalized Dorm Room Ideas Brands are offering personalized and unique dorm room ideas that are affordable, functional and visually attractive ## What the Prioritized Artistry trend means for industry ### For Education The education industry can incorporate more types of intelligence outside of standard testing and cater to the artistic skills of students ### For Furniture and Decor Furniture and decor industry can provide multi-functional and affordable products that cater to the various needs of students ### For Toys and Games Toys and games industry can create tactile educational toys like Land of Nod's Personal Laptop Chalkboard, that reduce screen time and promote imaginative and active play ## Workshop question How can your brand tap into consumers' increased desire to stand out from the pack? ## Trend signals for Prioritized Artistry Trend score 4.6 out of 10, from popularity 63%, activity 67%, freshness 8%. - Popularity: 63% - Activity: 67% - Freshness: 8% ## Examples of the Prioritized Artistry trend 4 featured examples from Aug 14 to Aug 22, 2017. - [Dorm Room Advice Columns](https://www.trendhunter.com/trends/dorm-room): IKEA Offers a Yearly Advice Column for Dorm Room Design Ideas (Category: Art & Design) Implication: Companies in this industry can develop specialized product lines catering to the specific needs and constraints of dorm room design. - [Versatile Children's Work Desks](https://www.trendhunter.com/trends/wayfair): Wayfair is Offering a Kid's Writing Desk with Multiple Functions (Category: Art & Design) Implication: The furniture industry can explore innovative designs and materials to create multi-functional desks and workstations for children. - [Faux Tech Art Tools](https://www.trendhunter.com/trends/personal-laptop-chalkboard): Land of Nod's Personal Laptop Chalkboard is a Clever Children's Accessory (Category: Life-Stages) Implication: Toy companies with innovative, hands-on products can cater to the demand for screen-free and tactile toys that promote creativity. - [Left-Handed Notebooks](https://www.trendhunter.com/trends/lefthanded-writers): The Leftybook is a Notebook Designed for Left-Handed Writers (Category: Art & Design) Implication: The stationery industry can exploit the untapped potential of left-handed individuals by developing more customized and niche products. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)