# Printed Productivity Gamified apps fall second to analog motivators to organize thoughts. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 27, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/printed-productivity ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Printed Productivity trend? **Printed Productivity:** Though there are tons of gamified apps to help boost productivity, studies show that physically writing and recording schedules creates a stronger sense of accountability. This accountability is more important now than ever for consumers, as to-do lists are longer and society is moving at a faster pace. Ironically, this calls for a more personal, thorough and antiquated approach to productivity. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 11, 2014 to Oct 22, 2015 - Published: Jan 27, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Printed Productivity trend ### Analog Productivity Tools With studies showing that physically writing and recording schedules creates a stronger sense of accountability, there is a growing trend towards using analog productivity tools such as planners and notebooks. ### All-in-One Planners All-in-one planners are becoming increasingly popular as they compile different organizational needs into one easy-to-use format. ### Goal-Oriented Journals Goal-oriented journals and planners are gaining popularity as they encourage users to focus on their goals and track their progress in a systematic way. ## What the Printed Productivity trend means for industry ### For Stationery With a growing interest in analog productivity tools, there are opportunities for the stationery industry to create innovative products that meet the needs of consumers. ### For Personal Productivity There is a growing industry around personal productivity and time management, which encompasses apps, books, and other tools. ### For Crowdfunding The popularity of all-in-one planners and productivity tools has led to successful crowdfunding campaigns and presents opportunities for new products to enter the market. ## Workshop question How can your brand use the benefits of traditional approaches in its area of expertise and adapt them to modern day lifestyles? ## Trend signals for Printed Productivity Trend score 4.8 out of 10, from popularity 71%, activity 67%, freshness 8%. - Popularity: 71% - Activity: 67% - Freshness: 8% ## Examples of the Printed Productivity trend 4 featured examples from Nov 11, 2014 to Oct 22, 2015. - [Structured Success Planners](https://www.trendhunter.com/trends/journal-designs): The SELF Journal Designs Encourage Accomplishments with Setting Goals (Category: Lifestyle) Implication: There's an opportunity for stationery and office supply companies to create behavior- and goal-oriented planners. - [All-Encompassing Notebooks](https://www.trendhunter.com/trends/allinone-planner): This All-In-One Planner Combines all Your Organizational Needs (Category: Art & Design) Implication: Opportunity for companies in the stationery and office supplies industry to create and market all-in-one planners that cater to the needs of busy professionals. - [Goal-Oriented Journals](https://www.trendhunter.com/trends/goal-tiger-productivity-planner): The Goal Tiger Productivity Planner Lets You Plan Out Your Success Strategy (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore sustainable materials and digitization options to create eco-friendly and technologically advanced stationery products. - [Productivity-Enhancing Stationery Collections](https://www.trendhunter.com/trends/moleskine-products): This Line of Moleskine Products is for Professionals (Category: Art & Design) Implication: The PRO Collection introduces new notebooks, workbooks, and organizational tools, offering innovation and convenience to the stationery industry. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)