# Prickly Pear Care Beauty brands leverage prickly pear extract for its natural appeal. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Jan 24, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/prickly-pear-care ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Prickly Pear Care trend? **Prickly Pear Care:** As natural beauty continues to impact the global beauty industry in innovation and mass appeal, beauty brands tap prickly pear extract for its wide range of cosmetic benefits. Loved for its naturally hydrating and anti-aging properties, prickly pear extract offers brands the dual benefit of acting as a star ingredient, and as an instant branding strategy. The dissemination of prickly pear into the beauty industry speaks to the continued commercial appeal of natural beauty products. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 13, 2016 to Jan 11, 2018 - Published: Jan 24, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Prickly Pear Care trend ### Natural Beauty Products Brands continue to leverage naturally-sourced ingredients like prickly pear extract to develop innovative cosmetic benefits. ### Multi-use Beauty Products Consumers opt for multi-purpose hair and skincare products to save time and money. ### Cactus-based Products Cactus, particularly prickly pear, is increasingly used as a key ingredient in beauty and wellness products for its hydrating and anti-aging properties. ## What the Prickly Pear Care trend means for industry ### For Beauty Industry Continues to prioritize research and development around natural ingredients and multi-use beauty products. ### For Wellness Industry Explores the benefits of cactus-based products for skin and hair health. ### For Sustainability Industry Embodies the push towards eco-friendly and sustainable sourcing, particularly with the use of natural ingredients. ## Workshop question When a consumer purchases your product, what underlying desires are they fulfilling? ## Trend signals for Prickly Pear Care Trend score 3.3 out of 10, from popularity 50%, activity 39%, freshness 8%. - Popularity: 50% - Activity: 39% - Freshness: 8% ## Examples of the Prickly Pear Care trend 5 featured examples from Dec 13, 2016 to Jan 11, 2018. - [Cactus-Based Cosmetics](https://www.trendhunter.com/trends/secret-of-the-sahara): Huxley's K-Beauty Products are Made with the "Secret of the Sahara" (Category: Fashion) Implication: The cosmetics industry can benefit from incorporating cactus-based ingredients to offer natural, hydrating and effective products to customers. - [Prickly Pear Hair Serums](https://www.trendhunter.com/trends/prickly-pear-oil): Pure Prickly Pear Oil by London Labs is a High-Powered Hair Serum (Category: Fashion) Implication: Opportunity for the haircare industry to develop innovative products that combine haircare and skincare benefits, catering to evolving consumer needs. - [Sheer Lip Oils](https://www.trendhunter.com/trends/butter-london): The Brand 'butter London' Offers Moisturizing Lip Products (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce innovative lip care products that cater to the growing demand for multi-functional beauty items. - [Style-Extending Hair Sprays](https://www.trendhunter.com/trends/ouai-memory-mist): The Oaui 'Memory Mist' Extends Hairstyles with Memory Polymers (Category: Fashion) Implication: The haircare industry can capitalize on the trend of multi-use products by creating innovative and versatile solutions that cater to consumers' hairstyling needs. - [Cactus Skincare Collections](https://www.trendhunter.com/trends/skincare-for-mature-skin): Sia Botanics' Prickly Pear Skincare for Mature is Antioxidant-Rich (Category: Fashion) Implication: This industry can leverage the trend of using super antioxidants and rejuvenating ingredients in their skincare products as a new selling point that caters to customers searching… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)