# Pre-Workout Care Pre-workout beverages aim to enhance fitness capabilities. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 21, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/preworkout-care ## Key Figures - Trend score: 2.8/10 - Evidence articles: 6 ## What is the Pre-Workout Care trend? **Pre-Workout Care:** Thought most health-conscious consumers are aware of specialty post-workout beverages, pre-workout beverages are becoming increasingly popular. Incorporated with everything from metabolism-boosting to energy enhancing ingredients, these products allow fitness brands to expand their product lines with a simple shift in marketing strategy, while offering consumers the perceived ability-enhancement they achieve through such items. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 19, 2017 to May 8, 2019 - Published: Aug 21, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pre-Workout Care trend ### Pre-workout Beverages Pre-workout beverages are becoming increasingly popular among health-conscious consumers. ### Metabolism-Boosting Drinks Drinks that aim to boost metabolism are gaining traction in the fitness industry. ### Candy and Soda Flavored Performance Drinks Performance drinks with unique and unconventional flavors, such as candy and soda, are disrupting the market. ## What the Pre-Workout Care trend means for industry ### For Fitness Industry Fitness brands can expand their product lines with pre-workout beverages and other metabolism-boosting drink options, appealing to health-conscious consumers. ### For Beverage Industry The demand for functional and unique-flavored drinks is driving innovation in the market, offering opportunities for companies to expand their product lines. ### For Supplement Industry The popularity of fast-acting nutritional powders and other supplements is growing as consumers look for ways to enhance their workouts and overall health. ## Workshop question Consider how your brand could switch how it's product/service is marketed? ## Trend signals for Pre-Workout Care Trend score 2.8 out of 10, from popularity 34%, activity 43%, freshness 8%. - Popularity: 34% - Activity: 43% - Freshness: 8% ## Examples of the Pre-Workout Care trend 6 featured examples from Apr 19, 2017 to May 8, 2019. - [Metabolism-Boosting Workout Drinks](https://www.trendhunter.com/trends/preworkout-drink): The PhD 'Pre-Wkt BURN' Pre-Workout Drink Features TeaCrine (Category: Lifestyle) Implication: The beverage industry has the opportunity to innovate and capitalize on the demand for metabolism-boosting drinks by creating new and improved formulations. - [Metabolism-Boosting Energy Drinks](https://www.trendhunter.com/trends/celsius-heat): The CELSIUS HEAT Energy Drinks are Carbonated and Flavorful (Category: Lifestyle) Implication: The metabolism-boosting trend opens up opportunities for the functional beverages industry to create innovative products that enhance energy levels and support weight management. - [Summer Treat-Inspired Health Drinks](https://www.trendhunter.com/trends/preworkout-drinks): The New CELSIUS HEAT Pre-Workout Drink Flavors are Sugar-Free (Category: Lifestyle) Implication: The beverage industry can explore new product lines and flavors to cater to fitness enthusiasts and athletes. - [Soda-Flavored Performance Drinks](https://www.trendhunter.com/trends/preworkout-mix): Ghost Legend Pre-Workout Mix Comes in a Cherry Limeade Flavor (Category: Lifestyle) Implication: Supplement companies are exploring unconventional partnerships and flavor profiles to attract a wider range of customers and make their products more accessible. - [Candy-Flavored Pre-Workout Drinks](https://www.trendhunter.com/trends/pre-workout-drinks): Ghost's Pre-Workout Drink Mixes Taste Like Swedish Fish & More (Category: Lifestyle) Implication: Functional drinks manufacturers and beverage companies can incorporate candy-inspired flavorings and functional ingredients to cater to health-conscious consumers looking for a un… - [Fast-Acting Nutritional Powders](https://www.trendhunter.com/trends/kegenix-keto): Kegenix Keto Meal Replacements Work to Keep the Stomach Satisfied (Category: Lifestyle) Implication: Innovations in the health and wellness industry to create meal replacements and supplements for achieving various nutritional goals, including weight loss and brain health. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)