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# Preventative Tracking
Wearables focused on non-fitness health have a more preparatory goal.

By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 23, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/preventative-tracking

## Key Figures

- Trend score: 5.1/10
- Evidence articles: 6

## What is the Preventative Tracking trend?

**Preventative Tracking:** The rise of fitness trackers marks a society-wide focus on productivity; however, as the health wave grows, consumers focus more on prevention. This has resulted in wearables designed to detect potential health risks, placing physical activity second to general health. This speaks to a shift in priorities regarding health, and particularly for consumers 55+ year's of age.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Dec 21, 2015 to Dec 17, 2017
- Published: Mar 23, 2016
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America, Europe, Asia

## Themes within the Preventative Tracking trend

### Preventative Health Wearables

Wearables are shifting their focus from fitness to preventative health, indicating a trend towards consumers prioritizing general health over physical activity.

### Connected Health Trackers

The rise of IoT and connected devices has enabled the production of a variety of health trackers, providing users with more detailed information and insights into their health.

### Safety Wearables

GPS-enabled wearables are becoming more popular for children, the elderly, and the special needs community to help keep them safe and independent.

## What the Preventative Tracking trend means for industry

### For Health Tech

The shift towards preventative health wearables and connected health trackers presents opportunities for companies working in the health tech industry to develop innovative products that enable consumers to take a proactive approach to their health.

### For IoT

The increasing prevalence of connected health trackers and safety wearables demonstrates the opportunities for the IoT industry to provide innovative solutions for a variety of health and safety concerns.

### For Elder Care

The development of safety wearables and senior health trackers indicates the potential for elder care industries to implement new technologies that improve the lives and safety of elderly citizens.

## Workshop question

While many brands offer solutions to solve problems after they occur, where can you come in to offer preemptive solutions?

## Trend signals for Preventative Tracking

Trend score 5.1 out of 10, from popularity 76%, activity 68%, freshness 8%.

- Popularity: 76%
- Activity: 68%
- Freshness: 8%

## Examples of the Preventative Tracking trend

6 featured examples from Dec 21, 2015 to Dec 17, 2017.

- [GPS Safety Tracker Wearables](https://www.trendhunter.com/trends/dristee): The 'Dristee' Keeps Kids and the Elderly Independent and Healthy (Category: Life-Stages)
  Implication: GPS tracking wearables and geofencing technology can improve patient safety and reduce healthcare costs associated with wandering or missing patients at hospitals and rehabilitati…
- [Attachable Medication Trackers](https://www.trendhunter.com/trends/medpeanut): The MedPeanut Is Part of the SensePeanut Line at CES 2017 (Category: Lifestyle)
  Implication: The healthcare industry can leverage attachable medication trackers to offer better remote healthcare services and personalized care experiences.
- [Connected Sleep Trackers](https://www.trendhunter.com/trends/earlysense-live): The 'EarlySense Live' Tracks Health Metrics Through Sleep Movement (Category: Tech)
  Implication: Companies in the consumer electronics industry can explore opportunities in developing innovative sleep tracking devices.
- [Health-Predicting Wearables](https://www.trendhunter.com/trends/health-risk-assessment-tool): The 'WIWE' is a Health Risk Assessment Tool for Ailments (Category: Tech)
  Implication: Disruptive innovation opportunity: Design and manufacture wearable devices specifically tailored for health monitoring and risk assessment.
- [Diet Plan Fitness Trackers](https://www.trendhunter.com/trends/activity-monitor): The Philips Weight Watchers Activity Monitor Keeps Users on Track (Category: Lifestyle)
  Implication: Developing fitness trackers that are integrated with weight loss profiles for personalized and effective health monitoring.
- [Senior Health Trackers](https://www.trendhunter.com/trends/tracker-for-seniors): The 'EMtracker' Tracker for Seniors Monitors Stress and More (Category: Lifestyle)
  Implication: Disruptive innovation opportunity: Integrate technology and data analysis into healthcare solutions for seniors, enabling more accurate monitoring and proactive intervention.

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