# Preventative Styling Brands develop styling products that also promote hair health. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Nov 24, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/preventative-styling ## Key Figures - Trend score: 3.5/10 - Evidence articles: 7 ## What is the Preventative Styling trend? **Preventative Styling:** As consumers grow concerned about the long-term effects of each product in their beauty regimen, many individuals are turning to preventative styling products that serve to change the texture of one's hair as well as provide anti-aging benefits. Such multifaceted products act as both short-term hair styling tools as well as long-term investments in hair health. This progression toward proactive styling products speaks to the overall pattern of consumers fixating on both the formula and inevitable long-term effects of beauty maintenance on the body. ## At a Glance - Evidence: 7 featured examples - Articles from: Jul 22, 2015 to Jul 15, 2016 - Published: Nov 24, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Preventative Styling trend ### Preventative Styling Consumers are looking for beauty products that also promote long-term health. ### Organic Hair Care Products Consumers are looking for hair products that use all-natural, organic ingredients. ### Multifunctional Grooming Products Consumers are looking for grooming products that serve more than one purpose. ## What the Preventative Styling trend means for industry ### For Beauty Industry The beauty industry can develop a range of preventative styling products that promote long-term health. ### For Organic Cosmetics Industry The organic cosmetics industry can create hair care products that are made using natural, organic ingredients. ### For Grooming Industry The grooming industry can develop multifunctional products that serve multiple purposes and simplify the grooming routine. ## Workshop question How do your products or services fit in with the long-term needs of your customers? ## Trend signals for Preventative Styling Trend score 3.5 out of 10, from popularity 57%, activity 41%, freshness 8%. - Popularity: 57% - Activity: 41% - Freshness: 8% ## Examples of the Preventative Styling trend 7 featured examples from Jul 22, 2015 to Jul 15, 2016. - [Hair Loss-Preventing Cosmetics](https://www.trendhunter.com/trends/patricks-styling-products): Patricks Styling Products Help Stimulate the Growth of New Hair (Category: Fashion) Implication: Companies in the cosmetics industry can develop hair growth-boosting products infused with special compounds. - [Health-Promoting Hair Serums](https://www.trendhunter.com/trends/scalp-serum): The Dr Dennis Gross Anti-Aging Scalp Serum is a Preventative Product (Category: Fashion) Implication: There is an opportunity for hair care brands to create products that cater to the increasing demand for preventative styling products that promote the health of the scalp and hair. - [Gentleman-Targeting Hair Products](https://www.trendhunter.com/trends/jack-black-hair-care): The Jack Black Hair Care Line is Made Using Natural Ingredients (Category: Fashion) Implication: The men's grooming industry can explore new opportunities by offering premium quality, natural, and personalized grooming products. - [Organic Beard Washes](https://www.trendhunter.com/trends/beard-shampoo): This All-Natural Beard Shampoo Uses Essential Oils to Ensure Proper Care (Category: Fashion) Implication: There is a growing demand for all-natural and organic beauty and personal care products with added benefits. - [Perfumed Beard Serums](https://www.trendhunter.com/trends/beard-serum): The Mr. Burberry Beard Oil Offers a Cologne and Conditioning Product in One (Category: Fashion) Implication: Beauty and personal care industry can capitalize on the growing demand for multifunctional grooming products with innovative formulations. - [Homemade Brow Growth Serums](https://www.trendhunter.com/trends/brow-growth): This Brow Thickening Gel is Made Using Essential Oils (Category: Fashion) Implication: The beauty and personal care industry will continue to be disrupted by homemade and plant-based beauty solutions as consumers seek natural alternatives to chemical-based products. - [Nourishing Hair Elixirs](https://www.trendhunter.com/trends/hair-elixir): Plantfolk Apothecary's Hair Oil Nourishes and Heals Tresses (Category: Fashion) Implication: The organic cosmetics industry can seize disruptive innovation opportunities by creating plant-based hair care products without artificial additives. ## Recent trend clusters - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Utility Refinement](https://www.trendhunter.com/protrends/utility-refinement) (Fashion) - [All-Weather Ease](https://www.trendhunter.com/protrends/all-weather-ease) (Fashion) - [Playable Beauty](https://www.trendhunter.com/protrends/playable-beauty) (Fashion) ## Trending in Fashion - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [’90s-Inspired Fall Essentials](https://www.trendhunter.com/trends/quince-and-jason-bolden) All articles: [Fashion](https://www.trendhunter.com/fashion)