# Preventative Purification Consumers invest in air quality systems that maintain the home. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Dec 12, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/preventative-purification ## Key Figures - Trend score: 4.2/10 - Evidence articles: 6 ## What is the Preventative Purification trend? **Preventative Purification:** As concerns regarding atmospheric pollution converge with an expectation of tech aids that offset negative health effects, consumers are investing in premium air purification systems that aim to keep the atmosphere of one's home at an optimal level at all times. This shift highlights the modern consumer's approach to managing health concerns that centered around maintenance and investment in preventative measures rather than reactive treatment. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 29, 2015 to Mar 24, 2017 - Published: Dec 12, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Preventative Purification trend ### Preventative Air Purification Consumers are investing in air purification systems that maintain the atmosphere of their home at an optimal level using preventative measures. ### AI-Powered Air Purifiers Air purifiers that are powered by artificial intelligence can learn about users' lifestyles and help optimize air quality. ### Commercial-Grade Air Purifiers Commercial-grade air purifiers use powerful technology that clears the air of both pathogens and odors. ## What the Preventative Purification trend means for industry ### For Home Appliances Business professionals in the home appliances industry can explore developing air purification systems with preventative features, powerful motor or AI-powered technology. ### For Healthcare The healthcare industry can leverage and endorse developing air purification systems for people with asthma, allergies, and other respiratory illnesses. ### For Commercial Real Estate Commercial real estate managers can invest in commercial-grade air purification systems and endorse them to attract tenants who value indoor air quality. ## Workshop question Considering that consumers are looking to be proactive, how could your brand channel that action toward your product or service? ## Trend signals for Preventative Purification Trend score 4.2 out of 10, from popularity 67%, activity 51%, freshness 8%. - Popularity: 67% - Activity: 51% - Freshness: 8% ## Examples of the Preventative Purification trend 6 featured examples from Sep 29, 2015 to Mar 24, 2017. - [Air-Cycling Purification Fans](https://www.trendhunter.com/trends/hepa-air-filter): The 'Wind Ball' HEPA Air Filter Fan Cleans and Circulates Air (Category: Lifestyle) Implication: The 'Wind Ball' HEPA air filter fan is a disruptive innovation opportunity in the home appliance industry, catering to the increasing demand for air purification and improved indo… - [Air-Analyzing Outlet Devices](https://www.trendhunter.com/trends/quality-monitor): The Awair Glow Air Quality Monitor Works with AC and Humidifier Units (Category: Lifestyle) Implication: Disruptive innovation opportunity: Partner with air quality monitor manufacturers to develop seamless integrations with smart home platforms and expand product offerings. - [Commercial-Grade Air Purifiers](https://www.trendhunter.com/trends/oransi-erik-650a): The Oransi Erik 650A Can Clear the Air in Large Rooms (Category: Tech) Implication: Hospitals, clinics, and other healthcare facilities can use commercial-grade air purifiers to improve air quality and protect patients and staff from airborne diseases. - [AI-Powered Air Purifiers](https://www.trendhunter.com/trends/air-purifier-cleaner): The 'BRISE' Air Purifier Cleaner Adjusts Itself for Quick Cleaning (Category: Lifestyle) Implication: Disruptive innovation opportunities for the home appliance industry to incorporate AI technology into air purifiers. - [Purifying Air Conditioner Units](https://www.trendhunter.com/trends/air-conditioner-units): The 'Hybrid Air' Conditions and Purifies the Air within a Home (Category: Art & Design) Implication: Integrating innovative air conditioning technology like 'Hybrid Air' can improve the comfort and safety of indoor spaces in residential settings. - [Air-Purifying Hula-Hoops](https://www.trendhunter.com/trends/quadruple-h): This Smart Hula-Hoop by Quadruple H Encourages Health & Wellness (Category: Lifestyle) Implication: The fitness industry can explore incorporating technology and gamification into exercise equipment to make workouts more enjoyable and engaging for children. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)