# Preventative Aesthetics Salon-grade hair removal systems incorporate skin-healthy features. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Apr 7, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/preventative-aesthetics ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Preventative Aesthetics trend? **Preventative Aesthetics:** As consumers begin to consider adapting preventative cosmetic products into their at-home routines, many consumers are choosing to indulge in regular spa treatments if the process promises to offset the toxic impact of such aesthetic routines. In addition to suggesting the prioritization of convenience has its limitations, this shift demonstrates that consumers are conflating the value of a product or service with its impact on one's health and wellness. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 7, 2016 - Published: Apr 7, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Preventative Aesthetics trend ### Preventative Aesthetics The shift towards preventative cosmetic products highlights consumers' preference for health and wellness conscious products and services, presenting an opportunity for businesses to add skin-healthy features in their products. ### Comfort-focused Hair Removal The desire for gentler hair removal treatments has spurred the development of technologies like sapphire contact cooling systems and low-intensity pulse lasers that businesses can invest in to improve customer experience. ### Multipurpose Skin Treatment All-in-one modular devices like Lumenis' M22 unit provide professionals with a versatile tool to treat a range of skin conditions, signalling a shift away from single-purpose devices to more efficient devices in spas and clinics. ## What the Preventative Aesthetics trend means for industry ### For Beauty and Personal Care The beauty industry can tap into the preventative aesthetics trend to create products that prioritize health and wellness, while also providing comfort-focused hair removal solutions. ### For Medical Technology The development of cooling and low-intensity pulse laser technologies for hair removal, and all-in-one skin treatment devices for skin toning and tattoo and hair removal, presents opportunities for the medical technology industry to innovate treatments and devices. ### For Hospitality and Tourism The demand for gentler, inclusive and less-invasive hair removal treatments presents an opportunity for spas and clinics to expand their customer base and create tailor-made treatments with features like Adena's patented blonde hair removal technology. ## Workshop question What health concerns do customers have with regards to your offering? ## Trend signals for Preventative Aesthetics Trend score 2.4 out of 10, from popularity 35%, activity 28%, freshness 8%. - Popularity: 35% - Activity: 28% - Freshness: 8% ## Examples of the Preventative Aesthetics trend 4 featured examples from Apr 7, 2016. - [Gentle Hair Removal Systems](https://www.trendhunter.com/trends/excel-hr): The excel HR Laser Cools the Skin During Hair Removal Treatments (Category: Fashion) Implication: Salons and spas can offer an innovative and more comfortable hair removal experience with the excel HR laser which delivers effective results for customers. - [Cooling Laser Hair Treatments](https://www.trendhunter.com/trends/laser-hair-treatments): Sciton's 'Forever Bare BBL' is an Alternative to IPL Treatments (Category: Fashion) Implication: Beauty and personal care companies can leverage BBL technology to create innovative, pain-free hair removal solutions for consumers. - [Multipurpose Skin Treatment Machines](https://www.trendhunter.com/trends/lumenis): Lumenis' Modular 'M22' Unit Treats 30 Skin Conditions (Category: Fashion) Implication: The professional skin treatment industry can explore the potential of modular skin treatment machines to expand their service offerings. - [Inclusive Hair Removal Technology](https://www.trendhunter.com/trends/blonde-hair-removal): Adena's Patented 'Blonde Hair Removal' Treats Light Hair Colors (Category: Fashion) Implication: Disruptive innovation opportunity: Develop inclusive hair removal solutions that cater to individuals with light-colored hair in the beauty and wellness industry. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)