# Preternatural Couture Fashion moves beyond adornment and into post-natural body modification. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Sep 27, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/preternatural-couture ## Key Figures - Trend score: 6.4/10 - Evidence articles: 5 ## What is the Preternatural Couture trend? **Preternatural Couture:** Fashion and cosmetics has shifted from self-enhancement to self-acceptance in recent years, the natural next step of which is exaggeration or modification of the body's natural features. An industry that was once about adornment will shift focus to a projection of natural evolution by way of preternatural aesthetics that are strange yet elegant. This speaks to a shift in the perception of beauty, and oddity as a status symbol. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 8 to Sep 20, 2018 - Published: Sep 27, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Preternatural Couture trend ### Preternatural Aesthetics The fashion and cosmetics industry has shifted from self-enhancement to self-acceptance to the modification of the body's natural features, creating the opportunity for preternatural aesthetics that are strange yet elegant. ### Body Empowerment Designers like Naama Agassi showcase how empowering it is to promote self-love and self-expression by taking charge of one's own body in the best possible way. ### Distorted Reality The rise of apps like Facetune2 has challenged the beauty standards as they foster an avant-garde beauty through distorted faces, fashion, and figures in photography. ## What the Preternatural Couture trend means for industry ### For Fashion and Cosmetics Industry These trends are mainly in the fashion and cosmetics industry as they show how the industry can move from self-enhancement to self-acceptance to the modification of the body's natural features. ### For Technology In particular, the rise of apps like Facetune2 that fosters beauty through photograph manipulation challenges the beauty standards in the tech industry. ### For Exhibition Industry Exhibitions like 'A. Human' curated by PR magnate Simon Huck showcase the power of art in experimentation, exploration, and entertainment and how it can be used to create immersive and theatrical experiences. ## Workshop question What would change about your product or service if you made extreme uniqueness -- to the point of oddity -- your goal? ## Trend signals for Preternatural Couture Trend score 6.4 out of 10, from popularity 90%, activity 93%, freshness 8%. - Popularity: 90% - Activity: 93% - Freshness: 8% ## Examples of the Preternatural Couture trend 5 featured examples from Mar 8 to Sep 20, 2018. - [Physical Modification Exhibitions](https://www.trendhunter.com/trends/otherworldly-installations): Simon Huck's Otherworldly Installations are Very Fantastical (Category: Art & Design) Implication: Art and design professionals can explore new and innovative ways to incorporate body modification into their installations. - [Distorted Avant-Garde Lookbooks](https://www.trendhunter.com/trends/facetune2): The Facetune2 App Inspired the LUAR Spring/Summer 2019 Lookbook (Category: Fashion) Implication: Exploring the use of image editing apps in fashion campaigns to challenge traditional beauty standards. - [Theatrical Fashion Implants](https://www.trendhunter.com/trends/a-human-ss19): A. Human SS19 Shares Body Modifications Instead of Clothes (Category: Pop Culture) Implication: A. - [Pearl-Accented Beauty Portraits](https://www.trendhunter.com/trends/cesar-ochoa): BEAUTY SCENE's 'Candy Perfume Girl' Story is Shot by Cesar Ochoa (Category: Fashion) Implication: Disruptive innovation opportunity: Develop a line of beauty products that feature pearl accents, targeting consumers who are looking for luxurious and opulent beauty options. - [Body-Positive Hairy Jewelry](https://www.trendhunter.com/trends/promote-female-empowerment): Naama Agassi's Hairy Jewelry Seeks to Promote Female Empowerment (Category: Fashion) Implication: Opportunity in designing unique accessories to promote diverse expressions of beauty and empower individuals to embrace their unique qualities. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)