# Pre-Stylized Male Consumers use brands as personal shoppers through fashion-focused subscriptions. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Jun 21, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/prestylized-male ## Key Figures - Trend score: 5.3/10 - Evidence articles: 7 ## What is the Pre-Stylized Male trend? **Pre-Stylized Male:** While female consumers often consider shopping to be a communal, leisure activity, brands aim to enhance retail experiences for male consumers through simplified, on-demand services. The Gen-Z and Millennial consumer demographics have enormous spending power, but prefer curation as a way to avoid stressful decision making while attaining personalized products. ## At a Glance - Evidence: 7 featured examples - Articles from: Dec 2, 2015 to Jul 4, 2017 - Published: Jun 21, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pre-Stylized Male trend ### Simplified Fashion Subscription Services Brands aim to enhance retail experiences for male consumers through simplified, on-demand services for curation-focused consumers. ### Occasion-Specific Clothing Subscription Services Subscription services that provide men with entire outfits for specific occasions simplify outfit-planning for busy men. ### Algorithm-Based Fashion Subscriptions Fashion subscription services have become more technology-driven, relying on algorithms to curate new looks for customers, catering to the needs of customers who prefer a more hands-off approach. ## What the Pre-Stylized Male trend means for industry ### For Fashion Subscription Services Subscription-based fashion delivery services are catering more and more towards Generation Z and Millennial customers. ### For Men's Clothing Industry Subscription services and simplified on-demand shopping experiences are offerings new opportunities to the men's clothing industry for a younger consumer market. ### For E-commerce The rise of on-demand, simplified fashion subscription services points to the increasing popularity of e-commerce and its potential for growth in new markets. ## Workshop question How could you use curation to improve the daily lives of your consumers? ## Trend signals for Pre-Stylized Male Trend score 5.3 out of 10, from popularity 78%, activity 74%, freshness 8%. - Popularity: 78% - Activity: 74% - Freshness: 8% ## Examples of the Pre-Stylized Male trend 7 featured examples from Dec 2, 2015 to Jul 4, 2017. - [Manly Accessory Subscription Services](https://www.trendhunter.com/trends/sprezzabox): The Sprezzabox Service Helps Men Complete Their Look (Category: Fashion) Implication: Fashion retailers have the opportunity to partner with subscription box services like Sprezzabox to reach a wider customer base and provide curated accessories to complement their… - [Menswear Subscription Boxes](https://www.trendhunter.com/trends/menswear-subscription): Lewk Uses Algorithms to Curate Fashionable Looks for Customers (Category: Fashion) Implication: Fashion industry has an opportunity to integrate algorithm-based fashion curation services. - [Stylish Underwear Subscription Services](https://www.trendhunter.com/trends/mens-boxer-briefs): The Relevel Men's Boxer Briefs are Supportive Yet Soft (Category: Fashion) Implication: Opportunity for fashion retailers to tap into the growing market of subscription-based underwear services. - [Sock Subscription Services](https://www.trendhunter.com/trends/mens-socks): 'Sock Fancy' Delivers New Men's Socks Each and Every Month (Category: Special) Implication: The fashion industry can expand into new and innovative areas such as this subscription service for men's socks. - [Underwear Subscription Branding](https://www.trendhunter.com/trends/undamentals): Undamentals is a Swiss Underwear Subscription for Men (Category: Fashion) Implication: The fashion and apparel industry can explore the disruptive innovation opportunities of launching premium underwear subscription services to meet the growing demand for convenienc… - [Premium Sock Subscription Services](https://www.trendhunter.com/trends/unique-socks): This Company Provides Consumers with Unique Socks Each Month (Category: Fashion) Implication: This industry can take advantage of the growing popularity of subscription services by offering premium sock subscription options that cater to the personal style preferences of c… - [Occasion-Specific Clothing Subscriptions](https://www.trendhunter.com/trends/occasionspecific-clothing): This Service Takes the Stress Out of Outfit-Planning (Category: Fashion) Implication: Disruptive innovation opportunity: Offering occasion-specific clothing subscriptions that deliver tailored outfits to customers' doorsteps. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)