# Prestigious Play Outdoor playhouses become design-focused to communicate status. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 9, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/prestigious-play ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Prestigious Play trend? **Prestigious Play:** Young, first-time homeowners and parents are investing in uniquely designed play structures for their children. These complex, often multi-level structures are not only meant to encourage tech-free play among a generation of digital natives; they also add a level of sophistication to outdoor settings, which is highly valued by the status-conscious millennial parent. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 18 to Oct 31, 2015 - Published: Dec 9, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America ## Themes within the Prestigious Play trend ### Design-Focused Play Structures Design-focused, multi-level play structures cater to a new generation of digitally native children and their status-conscious millennial parents. ### Modular Kids Forts Inflatable, modular kids forts encourage creativity and imaginative play while being machine-washable and easy to set up. ### Luxury Backyard Dwellings Luxury backyard dwellings like grand mansions and multi-level playhouses offer an opportunity for opulent, imaginative play for children of affluent families. ## What the Prestigious Play trend means for industry ### For Outdoor and Play Equipment The design-focused and modular play structures disrupt the traditional outdoor and play equipment industry, urging companies to adapt to changing consumer demands. ### For Real Estate and Home Design The trend of luxury backyard dwellings highlights the market for high-end real estate and home design for families looking to incorporate opulent play spaces for their children. ### For E-commerce and DIY Furniture The rise of modular, easy-to-assemble kids furniture like the Kids Hangout Bed sees the potential for online retailers and DIY furniture makers to enter the lucrative children's furniture market. ## Workshop question How can you integrate aspirational lifestyle elements into your marketing strategy to further engage consumer imagination? ## Trend signals for Prestigious Play Trend score 3.5 out of 10, from popularity 42%, activity 57%, freshness 8%. - Popularity: 42% - Activity: 57% - Freshness: 8% ## Examples of the Prestigious Play trend 6 featured examples from Jul 18 to Oct 31, 2015. - [Multi-Level Tree Houses](https://www.trendhunter.com/trends/play-place): This Play Place Offers Everything from a Homework Desk to a Slide Exit (Category: Eco) Implication: Opportunity for companies to develop and manufacture innovative play structures for children. - [Playhouse Bunkbeds](https://www.trendhunter.com/trends/kids-hangout-bed): The Kids Hangout Bed is Designed for Both Rest and Play (Category: Life-Stages) Implication: Furniture companies can incorporate more playful and multifunctional designs into their product lines. - [Inflatable Kids Forts](https://www.trendhunter.com/trends/kids-forts): This Fort is Easy to Blow-Up, Machine Washable and Modular for Creativity (Category: Life-Stages) Implication: Toy manufacturers could expand product lines to incorporate inflatable and modular design, providing more options for creative play. - [Luxury Backyard Dwellings](https://www.trendhunter.com/trends/grand-portico-mansion-playhouse): The Grand Portico Mansion Playhouse is Designed for Opulent Children (Category: Life-Stages) Implication: The trend towards luxury playhouses presents an opportunity for companies in the home goods industry to expand into children's play structures and capture the attention of indulge… - [Regal Backyard Castles](https://www.trendhunter.com/trends/castle-playhouse): This Castle Playhouse is Ideal for Pampering Little Kings and Queens to Be (Category: Life-Stages) Implication: The Castle Playhouse falls within the children's play equipment industry, which can explore more innovative and imaginative designs for interactive play structures. - [Two-Storey Playhouses](https://www.trendhunter.com/trends/smartplayhouse-kyoto-maxi): The SmartPlayhouse Kyoto Maxi is a Home Away From Home for Children (Category: Art & Design) Implication: The children's play equipment industry can capitalize on the trend of two-storey playhouses by developing innovative and customizable designs that offer a unique play experience. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)