# Presentation Storytelling Business tools are developed to share information more dynamically. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 12, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/presentation-narrative ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Presentation Storytelling trend? **Presentation Storytelling:** Business, much like the spheres of education and marketing, is evolving to recognize the importance of storytelling. Next generation business tools allow presenters the freedom to share data, as well as personal, anecdotal information, ultimately ensuring higher engagement on the part of the viewer. Aside from engagement, this shift also demonstrates a growing desire for genuinely engaging content and storytelling. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 18 to Nov 13, 2015 - Published: Nov 12, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Presentation Storytelling trend ### Business Storytelling The trend towards business storytelling is creating opportunities for companies to create more engaging content and tools that support entrepreneurs and businesses in telling their stories. ### User-friendly Presentation Tools User-friendly presentation tools that use advanced graphics, animation, and guidance are creating opportunities for businesses to create more effective and professional presentations without professional graphic designers or animation artists. ### Sales-based Presentation Tools Customized and personalized presentation tools for B2B salespeople are creating opportunities for sales and marketing professionals to communicate more effectively with prospects and, ultimately, turn those prospects into paying customers. ## What the Presentation Storytelling trend means for industry ### For Marketing The marketing industry can utilize these trends to create unique and engaging content that can be used across a variety of platforms. ### For Entrepreneurship based industries can use the trend towards user-friendly and intuitive documenting and presentation tools to encourage and empower the next generation of business owners. ### For Sales Sales industries can use customized and personalized presentation tools to communicate more effectively with prospects and increase conversion rates. ## Workshop question How can your brand be more engaging through the use dynamic storytelling tools? ## Trend signals for Presentation Storytelling Trend score 4.5 out of 10, from popularity 72%, activity 56%, freshness 8%. - Popularity: 72% - Activity: 56% - Freshness: 8% ## Examples of the Presentation Storytelling trend 4 featured examples from Jun 18 to Nov 13, 2015. - [Animated Presentation-Making Tools](https://www.trendhunter.com/trends/professional-business-presentations): This Tool Helps Users Make Professional Business Presentations (Category: Tech) Implication: PowToon provides a disruptively low-cost alternative and added animation features to this industry. - [Sales-Based Presentation Tools](https://www.trendhunter.com/trends/presentations-for-prospects): This Program Helps Sales People Create Presentations for Prospects (Category: Tech) Implication: Disruptive innovation opportunity: Develop a new sales and marketing software platform that integrates presentation tools and other essential features for sales professionals. - [Intuitive Presentation-Making Tools](https://www.trendhunter.com/trends/persuasive-stories): This Tool Helps Users Transform Data into Persuasive Stories (Category: Tech) Implication: Marketers can use StorySimple to create persuasive and data-driven presentations that can influence customer behavior. - [Encouraging Entrepreneurial Tools](https://www.trendhunter.com/trends/documenting-tool): This Documenting Tool is Designed to Raise Awareness Online (Category: Business) Implication: By offering innovative documenting tools, incubator programs, and other business support services, these businesses can help entrepreneurs on their journey and potentially partici… ## Recent trend clusters - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Snap Utility](https://www.trendhunter.com/protrends/snap-utility) (Tech) - [Power Convergence](https://www.trendhunter.com/protrends/power-convergence) (Tech) - [Visual Verification](https://www.trendhunter.com/protrends/visual-verification) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)