# Prescriptive Planners Built-in guidance incentivizes Millennials looking for analogue confidants. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Apr 26, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/prescriptive-planners ## Key Figures - Trend score: 4.8/10 - Evidence articles: 7 ## What is the Prescriptive Planners trend? **Prescriptive Planners:** Choosing analogue diaries for their private thoughts and aspirations over the paranoia of questionably secure digital formats, Millennials are attracted to journals that can offer guidance rather than a set of intimidating blank pages. Allowing them to visualize their goals and dreams in a structured way, a systematic approach to journaling provides those accustomed to the instant gratification of digital devices a sense of direction as well as satisfaction with each mini task completed. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 4, 2015 to Oct 24, 2017 - Published: Apr 26, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Prescriptive Planners trend ### Analog Planners for Millennial Generation With the rise of retreating from digital devices, analog planners and journals have become a trend to cater to the Millennial generation. ### Personalized Planners Planners tailored to specific needs of users have become increasingly popular, such as a planner to achieve a specific goal in a specific timeframe. ### Analog Organizational Systems Analog organizational systems are becoming popular, as they offer more freedom than the digital ones. ## What the Prescriptive Planners trend means for industry ### For Stationery and Office Supplies Industry The growth of analog journals and planners presents an opportunity in this industry. ### For Creativity and Innovation Coaching Industry Personalized planners and journals offer disruptive innovation opportunities in this industry. ### For Digital Detox Retreat Industry Analog organizational systems have given rise to a trend in which consumers are seeking digital detox retreats and workshops. ## Workshop question Where can you incorporate incremental incentivizations into your offerings to increase consumer satisfaction? ## Trend signals for Prescriptive Planners Trend score 4.8 out of 10, from popularity 69%, activity 66%, freshness 8%. - Popularity: 69% - Activity: 66% - Freshness: 8% ## Examples of the Prescriptive Planners trend 7 featured examples from Sep 4, 2015 to Oct 24, 2017. - [Structured Success Planners](https://www.trendhunter.com/trends/journal-designs): The SELF Journal Designs Encourage Accomplishments with Setting Goals (Category: Lifestyle) Implication: There's an opportunity for stationery and office supply companies to create behavior- and goal-oriented planners. - [Challenge-Based Agendas](https://www.trendhunter.com/trends/creative-planner): This Creative Planner Helps You Accomplish Your Goals in 30 Days (Category: Lifestyle) Implication: The personal development industry can create innovative solutions and services that align with the challenge-based agendas trend. - [Entrepreneur Planning Workbooks](https://www.trendhunter.com/trends/daily-planner): The 'Startup Daybook' Daily Planner Gets Users Focused on Strategy (Category: Business) Implication: The 'Startup Daybook' presents opportunities for innovation within the productivity tools industry, as entrepreneurs seek tailored planning resources. - [Comprehensive Productivity Planners](https://www.trendhunter.com/trends/spark-notebook): Spark Notebooks Cater to Those Who are Serious about Success (Category: Art & Design) Implication: The traditional planner industry is being disrupted by the comprehensive productivity planner trend, which presents new market opportunities for innovative and goal-oriented plann… - [Goal-Oriented Notebooks](https://www.trendhunter.com/trends/accomplish-a-goal): The 'Freedom Journal' Enables Users to Accomplish a Goal in 100 Days (Category: Lifestyle) Implication: This industry can benefit from exploring the development of goal-oriented products to meet changing consumer needs. - [Creativity-Promoting Notebooks](https://www.trendhunter.com/trends/timothy-goodman): Designer Timothy Goodmans' Notebook Was Made for Creative People (Category: Art & Design) Implication: Creating specialty notebooks for creative professionals. - [Analog Organizational Systems](https://www.trendhunter.com/trends/bullet-journal): The Bullet Journal System Offers a Quicker Way to Stay Organized (Category: Lifestyle) Implication: Stationery industry can explore new products and tools catering to the demand for analog organizational systems. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)