# Prescription Personalization Apps allow for personalized prescription services and information. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 20, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/prescription-personalization ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Prescription Personalization trend? **Prescription Personalization:** Online apps are now able to scan, purchase, and/or provide personalized information on the various prescriptions (or potential prescription needs) that consumers have. Such services play on the already-custom nature of prescriptions and accelerate it. ## The consumer insight behind the Prescription Personalization trend For consumers in various parts of the world, healthcare isn't always accessible. Whether it's related to cost, information or a lack of access due to living remotely, many people face barriers when it comes to receiving adequate care. In many ways, technology is working to counteract this widespread issue--by prioritizing information and accessibility at the very least. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 12 to Nov 19, 2018 - Published: Nov 20, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Prescription Personalization trend ### Personalized Prescription Apps Apps that scan, purchase, and provide personalized information on prescription needs are allowing consumers more accessible and individualized healthcare options. ### Telemedicine Brands Direct-to-consumer brands like Hims and Hers are using their position to make uncomfortable health topics approachable and allowing individuals to bypass scheduling appointments and uncomfortable conversations with their doctors. ### Online Vision Prescription Services Companies like i-Optex and GlassesUSA.com with prescription-scanning apps are allowing individuals to renew their prescription with ease and purchase glasses online in a more trustworthy and convenient way. ## What the Prescription Personalization trend means for industry ### For Healthcare Industry The healthcare industry can incorporate personalized prescription apps to provide accessible and customized services to patients in various parts of the world. ### For Direct-to-Consumer Industry The direct-to-consumer industry can adopt telemedicine brands as a means of making uncomfortable health topics approachable and bypassing the need for in-person medical appointments. ### For E-commerce Industry The e-commerce industry can enhance their customer experience by incorporating prescription-scanning apps to allow for easier and trustworthy online purchases for products like glasses. ## Workshop question Conceptualize an app that would better customize your product. ## Trend signals for Prescription Personalization Trend score 3.9 out of 10, from popularity 66%, activity 43%, freshness 8%. - Popularity: 66% - Activity: 43% - Freshness: 8% ## Examples of the Prescription Personalization trend 4 featured examples from Jun 12 to Nov 19, 2018. - [Women's Telemedicine Brands](https://www.trendhunter.com/trends/hers): 'Hers' is a D2C Start-Up Sharing Prescription-Based Health Products (Category: Fashion) Implication: E-commerce companies can develop direct-to-consumer women's health brands to provide affordable healthcare products to women. - [Online Vision Prescription Services](https://www.trendhunter.com/trends/vision-prescription): i-Optex Lets People Renew a Prescription from Anywhere (Category: Lifestyle) Implication: The telehealth industry has an opportunity to create disruptive innovation by providing online vision tests and virtual ophthalmologist consultations in a safe and accessible mann… - [Prescription-Scanning Apps](https://www.trendhunter.com/trends/buying-glasses-online): GlassesUSA.com's App Makes Buying Glasses Online Easier & Trustworthy (Category: Tech) Implication: Prescription-scanning apps are disrupting the e-commerce industry, specifically in the eyewear sector, by addressing customer concerns about buying glasses online. - [Prescription Meditation Apps](https://www.trendhunter.com/trends/headspace-health): Headspace is Planning to Launch 'Headspace Health' in 2020 (Category: Tech) Implication: Headspace Health's introduction as a prescription meditation app presents opportunities for technological disruption in the healthcare industry. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)