Brands imitate DIY ice-infusing practices
Implications - Drink infusions through ice that's been made with alternative ingredients are quite common in the DIY recipe world, and brands have taken note and have begun offering such items pre-prepped. These cubes allow for simpler infusions into beverages, while enhancing them in a way that consumers would consider experiential.
Workshop Question - How could your brand add an experiential component to the function of its product/service?