# Pre-Portioned Food Pre-portioned foods for infants make food prep easier for caregivers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 18, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/preportioned-food ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Pre-Portioned Food trend? **Pre-Portioned Food:** Brands are aiming to ease the process of giving food to babies by offering pre-portioned products, or machines that easily portion formula for users. These items make food prep simpler for busy parents and caregivers. ## The consumer insight behind the Pre-Portioned Food trend For parents and caregivers, convenience and quality are both crucial in the process of raising children. While consumers require high quality products, foods and services to help their children, convenience is just as important for those who are busy juggling childcare, home care and work outside the home. Brands that are able to merge the two are highly appealing for those looking for simple but effective solutions in the process of childcare. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 15, 2017 to Sep 24, 2021 - Published: Mar 18, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Themes within the Pre-Portioned Food trend ### Pre-Portioned Food Brands are offering pre-portioned baby food and formula machines to make food prep simpler for busy parents and caregivers. ### Smart Formula Machines Formula machines inspired by premium coffee makers are creating a new market for parents who want to elevate the way they make baby formulas. ### Flash-Frozen Baby Meals Brands are filling a gap in the market for versatile and flash-frozen baby meals that can be served in several ways. ## What the Pre-Portioned Food trend means for industry ### For Food and Beverage Industry There is growth potential for brands that innovate and develop premium and convenient packaged baby food products. ### For Smart Home Appliances Industry The smart formula machines are tapping into the growing trend of connected and customizable home appliances. ### For Organic Frozen Foods Industry The demand for organic and flash-frozen baby food products is driving growth in the organic frozen food industry. ## Workshop question How is your brand balancing quality and convenience for its customers? ## Trend signals for Pre-Portioned Food Trend score 4.5 out of 10, from popularity 62%, activity 62%, freshness 10%. - Popularity: 62% - Activity: 62% - Freshness: 10% ## Examples of the Pre-Portioned Food trend 5 featured examples from Apr 15, 2017 to Sep 24, 2021. - [Raw Baby Food Subscriptions](https://www.trendhunter.com/trends/raised-real): Raised Real Delivers Baby-Friendly Packets of Raw Meat and Veggies (Category: Lifestyle) Implication: The food subscription industry has an opportunity to tap into the baby food market by offering convenient, pre-portioned meals for infants. - [Coffee Machine-Inspired Formula Machines](https://www.trendhunter.com/trends/baby-barista): The Baby Barista Makes Children's Formula (Category: Life-Stages) Implication: Companies specializing in baby products can look into disruptive innovation opportunities in the development of high-end and sophisticated baby formula machines. - [Portion-Size Formula Dispensers](https://www.trendhunter.com/trends/formula-pro-advanced-formula-dispenser): The babybrezza Formula Pro Advanced Formula Dispenser is Helpful (Category: Life-Stages) Implication: Automated formula dispensers are disrupting the baby care industry by providing an efficient and convenient way for parents to prepare formula, saving time and reducing stress. - [Flash-Frozen Baby Meals](https://www.trendhunter.com/trends/simple-starters): FoodieKid's Versatile Simple Starters Can Be Served in Several Ways (Category: Life-Stages) Implication: Companies in the baby food industry can benefit from exploring flash-freezing as a method of preparation and investing in organic ingredients for added market appeal. - [Pre-Portioned Child Formulas](https://www.trendhunter.com/trends/aptamil-formula): Aptamil Formula Now Comes in Pre-Measured Tabs (Category: Life-Stages) Implication: The launch of pre-measured formula tabs represents a potential innovation opportunity within the baby formula industry, towards the development of more convenient and efficient pr… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)