# Pre-Packed Oat The popularity of oat milk has led to pre-packed items based in the product. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 12, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/prepacked-oat ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the Pre-Packed Oat trend? **Pre-Packed Oat:** Oat milk's rising popularity as an alternative to regular milks or traditional lactose-free options, has led to its incorporation in CPG beverages and foods such as yogurts, lattes, or even ice cream. ## The consumer insight behind the Pre-Packed Oat trend As more consumers decide to adopt the plant-based diet—whether it is because of biological necessity or concern for the environment and animals—the desire for niche products grows, calling for industries to rethink staple food and beverage products. When met with a wide variety of offerings that correspond to their niche preferences, consumers feel better supported and heard by the brand, ultimately contributing to their levels of loyalty. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 9 to Aug 7, 2018 - Published: Nov 12, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pre-Packed Oat trend ### Plant-Based Diet The rise of the plant-based diet trend has led to greater demand for niche food and beverage products, such as oat milk-based options. ### Non-Dairy Alternatives Consumers are seeking out non-dairy alternatives to traditional dairy products, leading to the development of oat milk-based yogurt, ice cream, coffee drinks, and more. ### Convenience Packaging Convenience packaging in the form of canned coffee, oat milk lattes, and pre-packaged oat products appeal to on-the-go consumers looking for healthy yet convenient options. ## What the Pre-Packed Oat trend means for industry ### For Food & Beverage The food and beverage industry can capitalize on the trend towards plant-based diets by developing innovative products that cater to niche dietary preferences. ### For Dairy Industry The dairy industry can pivot towards offering plant-based creations with greater varieties of non-dairy yogurt, ice cream, and milk alternatives. ### For Packaging Industry The packaging industry has an opportunity to create sustainable and convenient packaging solutions for non-dairy products, such as pre-packaged oat products and canned coffee drinks. ## Workshop question How could your brand better cater to niche consumer preferences within its area of expertise? ## Trend signals for Pre-Packed Oat Trend score 5.2 out of 10, from popularity 79%, activity 67%, freshness 8%. - Popularity: 79% - Activity: 67% - Freshness: 8% ## Examples of the Pre-Packed Oat trend 4 featured examples from Jan 9 to Aug 7, 2018. - [Oat-Based Yogurts](https://www.trendhunter.com/trends/nondairy-yogurt): Dairy Brand Valio's 'Oddlygood' Non-Dairy Yogurt is Made with Finnish Oats (Category: Lifestyle) Implication: Dairy manufacturers can explore the opportunity of creating their own line of non-dairy yogurt products to cater to the increasing demand for plant-based options. - [Oat Milk Ice Creams](https://www.trendhunter.com/trends/oat-milk-ice-cream): Oat Milk Brand 'Oatly' Launched a Five-Flavor Vegan Ice Cream Line (Category: Lifestyle) Implication: The dairy alternatives industry has grown rapidly, and developing new offerings like oat milk ice cream can help brands stay competitive in the space. - [Oat-Based Coffee Drinks](https://www.trendhunter.com/trends/canned-coffee-drinks): Oatly's Canned Coffee Drinks Feature a Non-Dairy Oat Base (Category: Lifestyle) Implication: Disruptive innovation potential to explore the intersection of coffee culture and non-dairy alternatives. - [Canned Oat Milk Lattes](https://www.trendhunter.com/trends/oat-milk-latte): RISE Brewing Co.'s New Product Combines Nitro Cold Brew & Plant-Based Milk (Category: Lifestyle) Implication: Innovative opportunities for introducing new canned coffee beverages with oat milk. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)