# Pre-Packaged Parenthood New parents turn to ready-made kits to aid in everyday responsibilities. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 20, 2015 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/prepackaged-parenthood ## Key Figures - Trend score: 3.1/10 - Evidence articles: 6 ## What is the Pre-Packaged Parenthood trend? **Pre-Packaged Parenthood:** Preparing for parenthood can be a daunting task, causing many consumers to turn to survival packs for assistance and peace of mind. Providing everything from infant supplies to personal hygiene products, these pre-assembled kits reveal that soon-to-be parents are searching for more convenient and customized ways to prepare for life with children. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 28, 2015 to Sep 9, 2016 - Published: May 20, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pre-Packaged Parenthood trend ### Pre-Packaged Parenting Kits that provide everything from infant supplies to personal hygiene products become increasingly popular for soon-to-be parents. ### Tailored Subscription Services More subscription services are adopting a tailored approach to provide customized options for individuals based on their age, season and pregnancy stage. ### Healthy Family Meals Meal kit services offering organic, flexible and child-friendly options are growing in popularity among families, emphasizing healthy and easy-to-prepare meals. ## What the Pre-Packaged Parenthood trend means for industry ### For Parenting and Baby Products Businesses focused on supplying parenting and baby products can consider the potential of providing pre-packaged kits for parents and subscription services curated to parents' specific needs. ### For Individualized Subscription Services Subscription services can take hold of the trend of tailored, individualized subscription services to tailor their customers' experiences in a more precise and satisfying manner. ### For Fresh Food and Meal Kits Meal kit services catering to families with child-friendly, healthy, flexible and easy-to-prepare options can consider expanding their offering to include a wider audience. ## Workshop question What services does your brand offer that can be made customizable to its consumers' distinct lifestyles and preferences? ## Trend signals for Pre-Packaged Parenthood Trend score 3.1 out of 10, from popularity 41%, activity 44%, freshness 8%. - Popularity: 41% - Activity: 44% - Freshness: 8% ## Examples of the Pre-Packaged Parenthood trend 6 featured examples from Feb 28, 2015 to Sep 9, 2016. - [Family-Friendly Meal Kits](https://www.trendhunter.com/trends/one-potato): 'One Potato' is a Meal Kit Company That Offers Child-Sized Portions (Category: Lifestyle) Implication: Meal kit companies can innovate by expanding their offerings to include child-sized portions and other flexible options that cater to families with young children. - [Motherhood Survival Kits](https://www.trendhunter.com/trends/products-for-new-moms): Hello Flo's New Mom Kit is Stocked with Products for New Moms (Category: Lifestyle) Implication: The personalized subscription services industry can explore opportunities to expand beyond beauty and fitness products and offer subscription kits specifically designed for differ… - [Fatherhood Survival Kits](https://www.trendhunter.com/trends/fatherhood-survival-kit): This Diaper Duty Tool Belt Features All the Essentials for New Dads (Category: Life-Stages) Implication: Innovative baby products that cater to modern fathers, such as the Fatherhood Survival Kit, can open up opportunities for small and medium-sized baby product manufacturers. - [New Mom Survival Kits](https://www.trendhunter.com/trends/new-mom-survival-kit): Wild Seed Apothecary's Care Kit Features Soothing Teas and Remedies (Category: Life-Stages) Implication: Disruptive innovation opportunity: Introduce new personal care products that focus on organic ingredients and natural remedies. - [Pregnancy Delivery Kits](https://www.trendhunter.com/trends/push-pack): The Push Pack is a Prepacked Hospital Bag for Expectant Mothers (Category: Life-Stages) Implication: The maternity and baby products industry can capitalize on the opportunity to offer prepacked hospital bags and post-delivery care kits for new mothers. - [Tailored Motherhood Kits](https://www.trendhunter.com/trends/citrus-lane): Citrus Lane Ships Out Curated Gift Boxes for Mom and Baby (Category: Life-Stages) Implication: The e-commerce industry can benefit from offering tailored subscription boxes to enhance customer experience and satisfaction. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)