# Pre-Packaged Nutrition Consumers turn to ready-to-eat meals as a convenient form of nutrition. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 16, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/prepackaged-nutrition ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Pre-Packaged Nutrition trend? **Pre-Packaged Nutrition:** Time-strapped consumers who don't want to compromise their commitment to health are turning to ready-made mini meals that are infused with superfoods and pure ingredients. This approach to prepared foods speaks to the consumer desire to combine two often conflicting goals: wellness and efficiency. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 31 to Oct 28, 2015 - Published: Mar 16, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pre-Packaged Nutrition trend ### Pre-Packaged Nutrition Consumers are turning to ready-to-eat meals infused with superfoods and pure ingredients for a convenient form of nutrition. ### Farm-to-Table Packaging Transparent packaging allows consumers to see the real ingredients and natural flavors of their food, which appeals to the rise in demand for farm-to-table products. ### Chilled Nutrition Bars Frozen snack bars with a variety of flavors and whole ingredients are becoming a popular healthy snack option. ## What the Pre-Packaged Nutrition trend means for industry ### For Food and Beverage Industry Companies can leverage the trend of pre-packaged nutrition to develop healthy and convenient food options for time-strapped consumers. ### For Packaging Industry Developing innovative packaging that is transparent and highlights whole ingredients can help food and beverage brands appeal to the growing trend of farm-to-table products. ### For Fitness and Wellness Industry Creating and promoting healthy snack options like preservative-free chilled nutrition bars can help fitness and wellness brands appeal to health-conscious consumers. ## Trend signals for Pre-Packaged Nutrition Trend score 4.5 out of 10, from popularity 58%, activity 68%, freshness 8%. - Popularity: 58% - Activity: 68% - Freshness: 8% ## Examples of the Pre-Packaged Nutrition trend 5 featured examples from Jan 31 to Oct 28, 2015. - [Chilled Nutrition Bars](https://www.trendhunter.com/trends/frozen-snack): Omax' Preservative-Free Frozen Snack is Rich in Vitamins, Iron and Fiber (Category: Lifestyle) Implication: Industry that can capitalize on the growing demand for preservative-free, nutritious snacks. - [Healthy Man Meals](https://www.trendhunter.com/trends/fit-kitchen): Stouffer's 'Fit Kitchen' Appeals to Guys with Protein-Rich Frozen Foods (Category: Lifestyle) Implication: Opportunity for frozen food companies to create healthier meal options with higher protein and complex carbohydrate ratios that appeal to men. - [Beneficial Breakfast Meals](https://www.trendhunter.com/trends/healthy-breakfast-options): These Healthy Breakfast Options Can Be Eaten on the Move (Category: Lifestyle) Implication: Fast food chains can capitalize on offering healthy, low-calorie breakfast options to cater to health-conscious customers. - [Farm-Inspired Meal Packaging](https://www.trendhunter.com/trends/meal-packaging): These Packages Combine Brown Paper, Light Pastels & a Viewing Window (Category: Lifestyle) Implication: The food packaging industry can explore new ways to incorporate transparency and natural ingredient display in their designs. - [Frozen Fruit Cups](https://www.trendhunter.com/trends/frozen-fruit-cups): Wawona Frozen Foods' Single-Serve Cups are Loaded with Superfruits (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop new technologies and processes for freezing and packaging frozen fruit cups to extend shelf life and maintain optimal taste and texture. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Simplified Golf Launch Monitors](https://www.trendhunter.com/trends/simplified-golf-launch-monitors) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)