# Pre-Packaged Entertainment Heightening entertainment, retailers offer kits that encourage excess. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 27, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/prepackaged-entertainment ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Pre-Packaged Entertainment trend? **Pre-Packaged Entertainment:** Moving beyond necessity, consumers are turning to services and kits that offer entertainment. Targeting younger consumers, companies are offering services that promote products that not only heighten leisurely activities, but do so in a more efficient and streamlined way. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 9 to May 11, 2015 - Published: Mar 27, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Pre-Packaged Entertainment trend ### Subscription-based entertainment Consumers are turning to subscription-based entertainment services for a more convenient and efficient way to enjoy entertainment at home. ### Niche subscription services Subscriptions that cater to specific niche markets, such as retro gaming or live action role-playing, provide an opportunity to curate unique and personalized boxes for consumers. ### Self-curated subscriptions Platforms that offer the ability for users to curate their own subscription services based on their interests and preferences provide a more personalized and enjoyable entertainment experience. ## What the Pre-Packaged Entertainment trend means for industry ### For Entertainment The entertainment industry should consider subscription-based and self-curated services that cater to niche markets in order to provide a personalized and efficient entertainment experience for consumers. ### For Retail Retailers can offer pre-packaged entertainment kits to provide consumers with a new way to enjoy leisure activities and encourage excess spending. ### For E-commerce E-commerce platforms can provide a marketplace for niche subscription services, allowing consumers to easily find and purchase boxes tailored to their unique interests. ## Trend signals for Pre-Packaged Entertainment Trend score 4.3 out of 10, from popularity 61%, activity 62%, freshness 8%. - Popularity: 61% - Activity: 62% - Freshness: 8% ## Examples of the Pre-Packaged Entertainment trend 5 featured examples from Mar 9 to May 11, 2015. - [Gamer Subscription Services](https://www.trendhunter.com/trends/loot-crate): Loot Crate Delivers Monthly Boxes of Geeky Swag of Video Game Lovers (Category: Tech) Implication: Developers, publishers, and retailers in the gaming industry can leverage gamer subscription services to increase brand awareness and engage with customers. - [Subscription-Specific Websites](https://www.trendhunter.com/trends/cratejoy-platform): The Cratejoy Platform Caters to Regularly Delivered Boxes (Category: Business) Implication: Subscription box companies can use an online platform to differentiate their products and become more visible to consumers, increasing their chances for success. - [8-Bit Subscription Services](https://www.trendhunter.com/trends/my-retro-game-box): 'My Retro Game Box' Makes It Easy to Stock Up on Classic Video Games (Category: Tech) Implication: Opportunity for gaming industry to expand and diversify their offerings to appeal to consumers with retro interests. - [Self-Curated Video Subscriptions](https://www.trendhunter.com/trends/vhx): VHX Lets Users Build a Personal Video Library (Category: Tech) Implication: Streaming video platforms can disrupt the market by offering more customizable and personal viewing experiences to consumers. - [Mythical Game Subscriptions](https://www.trendhunter.com/trends/mythoard): Mythoard is a Monthly Subscription Box for Live Action Role-Playing (Category: Pop Culture) Implication: The emergence of niche subscription services like Mythoard opens up new possibilities for disruptive innovations in the subscription box industry by targeting specific markets and… ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)