# Prepackaged Culture Brands mimic international foods in quick, simple formats. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Dec 18, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/prepackaged-culture ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Prepackaged Culture trend? **Prepackaged Culture:** Copying the traditional meals of cultures from around the world, brands creating full course cuisine options are transforming the at-home and on-the-go experience. As consumers push for a more convenient means to enjoy the comforts of home, the rise of prepackaged international foods is making the transition less jarring. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 16 to Dec 13, 2014 - Published: Dec 18, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Prepackaged Culture trend ### Prepackaged Home-Style International Foods Creating a full course cuisine options for at-home and on-the-go experience with the rise of prepackaged international foods. ### Cultural Hybridization Combining different global food cultures into a single innovative dish, creating unique sensations on a plate. ### Pre-packaged Ethnic Meals Providing quick and convenient options for enjoying traditional meals such as pre-packaged Shabbat meals and frozen Indian feasts. ## What the Prepackaged Culture trend means for industry ### For Food and Beverage There are endless opportunities for food and beverage businesses to explore innovative prepackaged meal options based on international cultures and their variations ### For Packaging Industry Packaging industries have scope to develop eco pack lines made from open-to-atmosphere materials and breathable packaging for traditional international meals. ### For E-commerce Industry These cultural and pre-packaged foods could offer great opportunities for e-commerce industries to deliver great ethnic meals world over by tying up with multiple food brands and chefs. ## Trend signals for Prepackaged Culture Trend score 2.9 out of 10, from popularity 38%, activity 40%, freshness 8%. - Popularity: 38% - Activity: 40% - Freshness: 8% ## Examples of the Prepackaged Culture trend 5 featured examples from Jun 16 to Dec 13, 2014. - [Fast Food Bento Boxes](https://www.trendhunter.com/trends/fast-food-bento): KFC Japan Now Serves Chicken-Filled Bento Boxes with Rice and Sides (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introducing new formats and meal options to attract a wider customer base and stay competitive amidst changing consumer preferences. - [Frozen Indian Feasts](https://www.trendhunter.com/trends/thali): Haldiram's Frozen Thalis Bring Traditional Indian Cooking To Your Microwave (Category: Lifestyle) Implication: Food and beverage industry can capitalize on Indian frozen thalis by creating new innovative products for their customers. - [Scrumptious Sushi Burritos](https://www.trendhunter.com/trends/sushi-burrito): The Geisha’s Kiss Sushi Burrito Combines Both Asian and Mexican Flavors (Category: Lifestyle) Implication: Restaurants can attract customers by offering innovative fusion dishes that combine different culinary traditions. - [Peculiar Ramen Poutines](https://www.trendhunter.com/trends/ramen-poutine): This Cultural Hybrid Poutine Cleverly Replaces Fries with Noodle Sticks (Category: Lifestyle) Implication: Opportunities for restaurants, food trucks, and food manufacturers to create and market hybrid food items. - [Pre-Packaged Shabbat Meals](https://www.trendhunter.com/trends/shabbat-meals): The Denver Directors of Chabad-Lubavitch Provide Multi-Course Dinners (Category: Lifestyle) Implication: Opportunity for food and beverage companies to offer pre-packaged meals for special religious and cultural occasions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)