# Pre-Packaged Beauty Seeking to eliminate excess shopping, consumers turn to beauty & cosmetic kits. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 27, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/prepackaged-beauty ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Pre-Packaged Beauty trend? **Pre-Packaged Beauty:** Catering to young millennials keen on convenience, retailers are turning to things like monthly subscriptions to make beauty rituals and cosmetic routines more streamlined. Offering kits and delivery services that provide everything from fragrance to cosmetics, retailers are moving away from mere entertainment options to offer consumers products that aid in daily routines. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 15, 2015 to Sep 26, 2016 - Published: Mar 27, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Pre-Packaged Beauty trend ### Subscription-Based Beauty Products Consumer demand for convenience is increasing a trend in monthly subscriptions of beauty products. ### Holistic and Organic Beauty Products Subscription services are rising in popularity providing organic, fair trade, and non-toxic skincare products. ### VR-enabled Cosmetics Experience Virtual Reality headsets are entering subscription-based beauty kits with the aim to offer young tech-savvy consumers experiential entertainment. ## What the Pre-Packaged Beauty trend means for industry ### For Beauty and Cosmetics There is a significant shift in the cosmetics industry as companies start offering monthly subscription boxes and customized kits. ### For Retail and E-Commerce Retailers are turning towards monthly subscription services, providing consumers the convenience of their beauty products without leaving their homes. ### For Technology and Entertainment Virtual Reality headsets are offering consumers a unique and immersive beauty experience, elevating the entertainment aspect of consumer products. ## Trend signals for Pre-Packaged Beauty Trend score 4.0 out of 10, from popularity 70%, activity 43%, freshness 8%. - Popularity: 70% - Activity: 43% - Freshness: 8% ## Examples of the Pre-Packaged Beauty trend 4 featured examples from Sep 15, 2015 to Sep 26, 2016. - [VR Beauty Subscriptions](https://www.trendhunter.com/trends/vr-headsets): These Birchbox VR Headsets Will Be Included in Birchbox Man Orders (Category: Tech) Implication: The integration of VR headsets in Birchbox Man orders indicates the opportunity for disruptive innovation within the beauty subscription industry by introducing virtual reality as… - [Korean Beauty Subscriptions](https://www.trendhunter.com/trends/memebox): Memebox Offers Niche Cosmetic Kits for Varying Skin Concerns (Category: Fashion) Implication: The beauty and skincare industry has the potential to tap into the growing demand for specialized subscription services, offering curated products for specific skin concerns and p… - [Subscription Box Beauty Lines](https://www.trendhunter.com/trends/own-cosmetics-collection): This Subscription Service is Launching Its Own Cosmetics Collection (Category: Fashion) Implication: The beauty industry is ripe for disruption as subscription services like Birchbox and others are offering innovative ways for customers to discover and purchase products. - [Non-Toxic Beauty Subscriptions](https://www.trendhunter.com/trends/beauty-heroes): Beauty Heroes Offers Organic and Holistic Skincare Products (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate artificial intelligence and machine learning technologies into beauty subscription services to offer personalized product recommendati… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)