# Premiumized Personalization Hyper-targeted customization draws aspirational appeal. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published May 2, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/premiumized-personalization ## Key Figures - Trend score: 5.0/10 - Evidence articles: 7 ## What is the Premiumized Personalization trend? **Premiumized Personalization:** Going beyond the generalized “customization” of products that cater to the greater needs and more generalize preferences of consumers, products that allow for hyper-specific customization offer consumers a more premiumized experience. As the modern consumer mindset sees a shift in preference towards entirely curating lifestyles to suit personal branding, consumers become drawn towards luxuries that can be entirely customized to target their preferences on a much more particular level. ## At a Glance - Evidence: 7 featured examples - Articles from: Oct 30, 2015 to Aug 14, 2018 - Published: May 2, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Premiumized Personalization trend ### Hyper-Specific Customization Consumers desire hyper-specific customization in personal care products for an entirely personalized experience. ### DIY Personalization Consumers seek products that allow them to curate their lifestyles, creating DIY personalization opportunities. ### Seasonal Personalization Brands are delivering custom natural personal care solutions, tailored to consumers' seasonal needs and routines. ## What the Premiumized Personalization trend means for industry ### For Beauty Industry Beauty professionals can leverage hyper-personalization in creating targeted products to meet individualized consumer needs and curate DIY personalized options. ### For Consumer Goods Industry Consumer goods professionals must create DIY products, including home decor, clothing, and food, that can be customized to match specific consumer preferences. ### For Technology Industry The use of technology in crafting personalized items, such as Susee's smart moisturizer sprays and MATCHCo's personalized makeup apps, will continue to disrupt the personal care industry. ## Workshop question How can you provide personalization that appeals to the curated lifestyle your consumers aspire to? ## Trend signals for Premiumized Personalization Trend score 5.0 out of 10, from popularity 76%, activity 66%, freshness 8%. - Popularity: 76% - Activity: 66% - Freshness: 8% ## Examples of the Premiumized Personalization trend 7 featured examples from Oct 30, 2015 to Aug 14, 2018. - [Personalized Shampoo Products](https://www.trendhunter.com/trends/function-of-beauty): Function of Beauty Makes Customized Shampoo and Conditioner (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporating customization into beauty product manufacturing processes to meet individual consumer needs. - [Personalized Makeup Apps](https://www.trendhunter.com/trends/foundation-makeup): MATCHCo Provides Custom Foundation Makeup from Selfies (Category: Tech) Implication: Disruptive innovation opportunity: Create unique beauty products and services that cater to individual preferences and needs, leveraging technologies like personalized makeup apps. - [Personalized Seasonal Skincare](https://www.trendhunter.com/trends/seasonal-skincare): 'Seasonly' Delivers Highly Tailored Natural Personal Care Solutions (Category: Art & Design) Implication: The beauty industry can leverage the trend of personalized seasonal skincare routines to offer innovative products and services. - [Smart Moisturizer Sprays](https://www.trendhunter.com/trends/moisturizer-spray): The Susee Gadget Inspects Skin Texture to Provide Tailored Mist Skincare (Category: Tech) Implication: The Susee represents an opportunity for companies in the beauty and personal care industry to incorporate technology into their products and offer personalized treatments to consu… - [Personalized Bespoke Perfumes](https://www.trendhunter.com/trends/bespoke-perfume): This Tramuntana Scent is Customizable to the Wearer's Preferences (Category: Fashion) Implication: Innovations in personalized bespoke perfumes are disrupting the traditional perfume industry by offering individuals the opportunity to create unique scents tailored to their pref… - [Customizable Face Oils](https://www.trendhunter.com/trends/face-oil-blends): The Buff's Face Oil Blends and Packages are Tailored to Individuals (Category: Art & Design) Implication: The beauty and skincare industry can capitalize on the trend of customization to offer tailored solutions for individual consumers. - [Personalized Alcohol-Free Fragrances](https://www.trendhunter.com/trends/alcohol-free-fragrance): 'Hermetica' Helps to Match Consumers to Their Perfect Scent (Category: Art & Design) Implication: Hermetica's emphasis on customization and unique patented fragrance technology has the potential to disrupt the fragrance industry's traditional methods of creating fragrances. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)