# Premiumized Container Luxury-seeking consumers opt for products encased in glass packaging. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Nov 28, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/premiumized-container ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Premiumized Container trend? **Premiumized Container:** Gaining awareness of the toxic effects of chemicals seeping into their foods, beverages and beauty products, consumers seeking a more premium experience are reaching for items with glass packaging as a safer and, ultimately, chicer alternative. Optimized to fit in well with both eco-conscious and minimalist aesthetics, this shift towards glass containers offers both brands and consumers the opportunity to convey a more premium lifestyle message. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 2 to Nov 16, 2016 - Published: Nov 28, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Premiumized Container trend ### Shift towards glass packaging Consumers seeking premium experiences are choosing items with glass packaging as a safer and more chic alternative creating an opportunity for brands to promote a more luxurious message. ### Sustainable food packaging Restaurants like Ancolie are providing sustainable packaging for their take away meals with custom-shaped reusable glass jars that come with added exchange programs to encourage more eco-friendly food options. ### Herbal-based skincare Mullein & Sparrow's herbal-based facial steams offer an alternative to traditional facial care products that are applied on sensitive skin, therefore, opening up opportunities to cater to those with skin sensitivities and allergies. ## What the Premiumized Container trend means for industry ### For Packaging Industry The shift towards glass packaging highlights the growing demand for safer and more premium alternatives for food and beauty items. ### For Sustainable Food Industry Sustainable packaging for takeout meals offer restaurants the opportunity to provide more eco-friendly food options while reducing the carbon footprint of the food industry. ### For Natural Skincare Industry Herbal-based skincare products cater to the growing consumer demand for products with natural ingredients and offer opportunities to create skincare lines for those with sensitive skin or allergies. ## Workshop question How does your branding lend itself to your consumer demographic's general aesthetic? ## Trend signals for Premiumized Container Trend score 4.1 out of 10, from popularity 54%, activity 62%, freshness 8%. - Popularity: 54% - Activity: 62% - Freshness: 8% ## Examples of the Premiumized Container trend 5 featured examples from Jun 2 to Nov 16, 2016. - [Herbaceous Facial Products](https://www.trendhunter.com/trends/facial-steam): Mullein & Sparrow's Facial Steam Blends Organic Herbs to Detoxify Skin (Category: Lifestyle) Implication: The beauty and cosmetics industry can explore the incorporation of organic herbs in their skincare lines to cater to the growing demand for natural and detoxifying products. - [Landscape-Inspired Water Bottles](https://www.trendhunter.com/trends/puro): The 'Puro' Water Bottles are Inspired by Nature (Category: Lifestyle) Implication: Material innovation in the packaging of premium beverages is needed to create attractive, high-end products. - [Gourmet Jar Meals](https://www.trendhunter.com/trends/jar-meal): Anocolie Offers Sustainably Seasonal Foods Packaged in Reusable Glass Jars (Category: Lifestyle) Implication: Restaurants and other food service businesses can improve their sustainability efforts by adopting reusable, eco-friendly packaging and promoting related initiatives. - [Glass Confectionery Bottles](https://www.trendhunter.com/trends/chocolate-bottle): Hagelswag Packages Its Cocoa Nibs in Reusable Glass Chocolate Bottles (Category: Eco) Implication: The food packaging industry can explore sustainable options like reusable glass bottles to reduce plastic waste and appeal to environmentally conscious consumers. - [Artisanal Vanilla Collections](https://www.trendhunter.com/trends/vanilla-products): These Vanilla Products are Accommodating of Dietary Restrictions (Category: Lifestyle) Implication: The food and beverage industry can innovate by offering alternative, organic options for food staples such as vanilla extract and vanilla beans. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)