# Premium Topper Pet meal enhancers are made with ethical consumption and wellness trends in mind. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 11, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/premium-topper ## Key Figures - Trend score: 2.6/10 - Evidence articles: 7 ## What is the Premium Topper trend? **Premium Topper:** Pet brands are creating pet meal enhancers that are based in the same wellness trends that appeal to consumers for their own purchases. Cultured meat, alternative protein and wellness marketing are being re-presented to pet parents--allowing brands to stand out in a competitive market. ## The consumer insight behind the Premium Topper trend The "humanization" of pets is a trend that's pushed the growth of the pet care industry--where consumers' want the same standards and quality of life for their pets as they create for themselves. Now, more consumers are taking the same approach to buying for their pets as they do their own purchases--through educating themselves about the products, making ethical choices, and adapting their purchases to their pets' individual needs and preferences. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 5, 2022 to Dec 2, 2023 - Published: Jul 11, 2023 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Premium Topper trend ### Wellness Marketing Pet meal enhancers are utilizing wellness marketing trends to appeal to pet parents who want the same quality of life for their pets. ### Alternative Protein Pet meal enhancers are incorporating alternative protein sources like cultured meat and bone broth to cater to the growing demand for sustainable pet food options. ### Humanization of Pets The trend of humanizing pets is driving the growth of the pet care industry, with pet parents seeking products that meet the same standards and preferences as their own purchases. ## What the Premium Topper trend means for industry ### For Pet Food Industry The pet food industry can leverage the trends of wellness marketing and alternative protein to create innovative and appealing products for pet parents. ### For Wellness Industry The wellness industry can explore opportunities to expand into the pet care market by offering products and services that align with the humanization trend and cater to pet parents' desire for holistic well-being for their pets. ### For Alternative Protein Industry The alternative protein industry can tap into the growing demand for sustainable pet food options by developing and promoting plant-based or cultured meat-based pet meal enhancers. ## Workshop question Which adjacent industries could your brand take inspiration from? ## Trend signals for Premium Topper Trend score 2.6 out of 10, from popularity 37%, activity 24%, freshness 17%. - Popularity: 37% - Activity: 24% - Freshness: 17% ## Examples of the Premium Topper trend 7 featured examples from Jan 5, 2022 to Dec 2, 2023. - [Chef-Made Cat Food](https://www.trendhunter.com/trends/chef-bobby-flays-premium-cat-food): Chef Bobby Flay’s Premium Cat Food Line Was Inspired by His Cat Nacho (Category: Lifestyle) Implication: The pet food manufacturing industry can innovate to meet the demand for premium, natural, and chef-made pet food lines, as seen with Made by Nacho. - [Dog-Friendly Superfood Sprinkles](https://www.trendhunter.com/trends/sprinkles-for-dogs): Lord Jameson Makes Celebration Superfetti Sprinkles for Dogs (Category: Lifestyle) Implication: Opportunities for disruptive innovation include creating alternative pet food and treat products that prioritize sustainability, natural ingredients, and stylish designs. - [Cellular-Based Meal Toppers](https://www.trendhunter.com/trends/meat-broth-topper-for-dogs): Wild Earth Developed a First-of-Its-Kind Meat Broth Topper for Dogs (Category: Lifestyle) Implication: Companies in the pet food industry have the opportunity to leverage cellular-based meat to develop more sustainable and environmentally-friendly products that align with consumer… - [Oat-Based Pet Pastas](https://www.trendhunter.com/trends/pasta-for-dogs): Pet Pasta is a Nutritionally Balanced Base for Homemade Dog Food (Category: Lifestyle) Implication: Pet food manufacturers may find opportunities in the growth of oat-based pet pastas and nutrient-dense, handmade dog food options like Boboghetti. - [Superfood Mealworm Supplements](https://www.trendhunter.com/trends/superfood-shaker): Mr Bug's Superfood Shaker Adds Nutrition to Daily Dog Meals (Category: Lifestyle) Implication: The pet food industry can tap into the growing demand for alternative protein sources for pets, particularly insect-based products. - [Kombucha-Inspired Meal Toppers](https://www.trendhunter.com/trends/meal-topper): NutriSource Pet Foods' Come-pooch-a Formulatons Feature Bone Broth (Category: Lifestyle) Implication: The Come-pooch-a meal toppers from NutriSource Pet Foods could disrupt the pet food industry by introducing innovative, gut-healthy products for dogs. - [Minimally Processed Meal Toppers](https://www.trendhunter.com/trends/sprankles-for-pets): Sprankles For Pets Makes Toppers from Raw, Single-Sourced Protein (Category: Lifestyle) Implication: The pet food industry can explore the potential of incorporating freeze-dried meal toppers for enhanced pet nutrition. ## Recent trend clusters - [Protein Personalization](https://www.trendhunter.com/protrends/protein-personalization) (Lifestyle) - [Countertop Craft](https://www.trendhunter.com/protrends/countertop-craft) (Lifestyle) - [Ready Regimens](https://www.trendhunter.com/protrends/ready-regimens) (Lifestyle) - [Spooky Menus](https://www.trendhunter.com/protrends/spooky-menus) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Real-Time Sunny Drink Maps](https://www.trendhunter.com/trends/cointreau-spicy-margarita-map) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)