# Premium Streaming Famously free innovations get a subscription-focused overhaul. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Dec 19, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/premium-streaming ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Premium Streaming trend? **Premium Streaming:** As consumers look for a more adaptable form of radio, the shift to streaming is palpable, but the freedom gained has led many to pay a premium for ultimate access. The premiumization boom supports this as more consumers become willing to pay to regain control over how they consume media. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 28, 2014 to Oct 7, 2015 - Published: Dec 19, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Premium Streaming trend ### Premiumization trend in streaming services Consumers are willing to pay a premium for ultimate access and control over media consumption, leading to a trend towards premium streaming services. ### Hybrid streaming services Combining free and paid content in one platform is a disruptive innovation opportunity in the streaming industry. ### Critic-curated streaming services Curating content with the help of influential members of the industry is a disruptive innovation opportunity in the streaming industry. ## What the Premium Streaming trend means for industry ### For Music streaming The premiumization trend is an opportunity for music streaming services to offer ad-free experiences and partner with major music labels. ### For Video streaming Hybrid streaming services and critic-curated services are an opportunity for video streaming services to differentiate themselves from competitors and provide more options for consumers. ### For Mobile streaming platforms Providing a cross-device streaming experience is an opportunity for streaming services to gain more customers and ensure a seamless experience for their audience. ## Trend signals for Premium Streaming Trend score 3.0 out of 10, from popularity 54%, activity 28%, freshness 8%. - Popularity: 54% - Activity: 28% - Freshness: 8% ## Examples of the Premium Streaming trend 5 featured examples from Nov 28, 2014 to Oct 7, 2015. - [Premium Music Subscription Services](https://www.trendhunter.com/trends/soundcloud-pro): SoundCloud Pro Provides an Ad-Free Platform in the New Year (Category: Pop Culture) Implication: There is an opportunity in the music streaming industry to offer premium subscription services that cater to different needs of users and provide a better overall user experience. - [Critic-Curated Streaming Services](https://www.trendhunter.com/trends/curated-selection-of-films): This Premium Service Offers a Highly Curated Selection of Films (Category: Tech) Implication: Streaming services should consider incorporating curated content into their offering, potentially partnering with professional critics. - [Multi-Mobile Streaming Services](https://www.trendhunter.com/trends/mobibase): Mobibase Offers Content on Multiple Channels and Mobile Devices (Category: Tech) Implication: The video streaming industry can leverage the concept of multi-channel streaming to offer diverse content options and reach a wider audience across different devices. - [Video Subscription Services](https://www.trendhunter.com/trends/vessel-video): Vessel Video Provides Incentives for Its Content Creators (Category: Tech) Implication: The video streaming industry can leverage Vessel's curated content model to compete with other platforms and attract viewers with a unique content selection. - [Hybrid Streaming Services](https://www.trendhunter.com/trends/rabbit-tv): Freecast's Rabbit TV Combines Free and Paid Video Content (Category: Pop Culture) Implication: The trend of consolidating paid and free streaming services into one platform presents an opportunity for disruptive innovation in the streaming industry. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)