# Premium Kit Premium meats are offered in at-home meal kits. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 24, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/premium-kit ## Key Figures - Trend score: 4.4/10 - Evidence articles: 13 ## What is the Premium Kit trend? **Premium Kit:** Premium meats are typically offered in delis and restaurants, but brands are now curating specialty at-home kits that are based around high-end meats. Everything from sushi to Korean BBQ meats are now offered in these premium kits. ## The consumer insight behind the Premium Kit trend With the diverse range of cuisines that North American consumers now have available to them, high-quality ingredients are no longer something they want to sacrifice in the name of convenience. Now, consumers expect that high-quality foods are offered to them in formats that also prioritize their time. ## At a Glance - Evidence: 13 featured examples - Articles from: Apr 28, 2020 to Mar 26, 2024 - Published: May 24, 2022 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Premium Kit trend ### Premium at-home meal kits Consumers expect high-quality foods to be offered to them in formats that prioritize their time and convenience. ### DIY meal kits for high-end ingredients Offering DIY meal kits with premium ingredients allows consumers to create restaurant-quality meals at home. ### Luxury meal delivery services Providing access to luxury meals at home is a new frontier in the meal kit and delivery service industry. ## What the Premium Kit trend means for industry ### For Food and Beverage Food and beverage industry professionals can innovate by offering premium at-home meal kits and pre-packaged high-end ingredients. ### For Delivery Services Delivery service professionals can stake a claim in the luxury meal delivery space. ### For Meal Kit Services Meal kit service professionals can offer more diverse and premium meal options. ## Workshop question How could your brand prioritize luxury and convenience simultaneously? ## Trend signals for Premium Kit Trend score 4.4 out of 10, from popularity 64%, activity 54%, freshness 14%. - Popularity: 64% - Activity: 54% - Freshness: 14% ## Examples of the Premium Kit trend 13 featured examples from Apr 28, 2020 to Mar 26, 2024. - [High-End DIY Sushi Kits](https://www.trendhunter.com/trends/makimaki): HomeChef by MakiMaki Offer Sushi Kits with Premium Ingredients (Category: Lifestyle) Implication: The food and beverage industry could incorporate the high-end DIY cooking kit trend to offer unique and convenient meal-making options to consumers. - [At-Home Korean BBQ Kits](https://www.trendhunter.com/trends/chos-bbq): Cho's BBQ is Bringing the Korean BBQ Experience to Your Home (Category: Lifestyle) Implication: Meal delivery services have a growing market as consumers demand more convenient and accessible meal options delivered directly to their homes. - [Festive Premium Meat Deliveries](https://www.trendhunter.com/trends/omaha-steaks): The Tasteful Gift from Omaha Steaks is the Perfect Holiday Bundle (Category: Lifestyle) Implication: Meal kit companies can capitalize on the demand for convenient, pre-portioned meal solutions by offering festive bundles like The Tasteful Gift from Omaha Steaks. - [Premium Steak Subscription Services](https://www.trendhunter.com/trends/first-light-steak-club): The First Light Steak Club Offers a Different Cut Every Month (Category: Lifestyle) Implication: Meal kit delivery services could explore partnerships with meat subscription services to expand their product offerings. - [DIY Artisan Bacon Kits](https://www.trendhunter.com/trends/bacon-curing-kit): The Sandy Leaf Bacon Curing Kit is Simple to Follow and Use (Category: Marketing) Implication: Creating a market niche by offering consumers the ability to make their own high-quality bacon at home. - [Artisan Korean BBQ Meal Kits](https://www.trendhunter.com/trends/samwon-garden-bbq): NYC's Michelin-Starred Samwon Garden BBQ Now Offers At-Home Meal Kits (Category: Lifestyle) Implication: Restaurants can expand their business by offering meal kits that showcase their signature dishes and allow customers to enjoy them from the comfort of their own home. - [Doorstep Meat Delivery Services](https://www.trendhunter.com/trends/good-chop): Good Chop Offers Premium Meats and Seafoods (Category: Lifestyle) Implication: Meat producers and retailers can adapt to changing consumer demands by investing in direct-to-consumer meat delivery services and sustainable packaging solutions. - [Fine Dining Meal Deliveries](https://www.trendhunter.com/trends/entre-meal-kit-delivery-service): The 'Entrée' Meal Kit Delivery Service Offers Michelin Star Dishes (Category: Business) Implication: The meal kit industry can continue to tap into premium market segments by offering high-end dining options that can rival restaurant experiences. - [Convenient Sous-vide Meals](https://www.trendhunter.com/trends/gourmet-meals): Three Little Pigs Sous-Vide Gourmet Meals are Ready in Five-Minutes (Category: Lifestyle) Implication: Transforming the food industry by introducing convenient sous-vide meal options that cater to modern lifestyles. - [$1,000 Lobster Roll Kits](https://www.trendhunter.com/trends/lobster-roll-kit): Get Maine Lobster Created a Luxe Meal Kit with Delicacies & Edible Gold (Category: Lifestyle) Implication: Companies that specialize in delivering meal kits and gourmet food products can capitalize on the growing demand for high-end dining experiences at home. - [Complimentary Chicken Nugget Promotions](https://www.trendhunter.com/trends/free-chicken-nuggets): ButcherBox is Offering Free Chicken Nuggets with Every Box (Category: Lifestyle) Implication: Opportunity for food delivery services like Grubhub, DoorDash and Postmates to collaborate with restaurants to offer complimentary premium snack offerings to drive higher order vo… - [Local Surf-and-Turf Deliveries](https://www.trendhunter.com/trends/a-cut-above-1): The Essentials Box from A Cut Above Combines Fresh Meat and Seafood (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate local sourcing and delivery services to create unique food delivery experiences, focusing on high-quality ingredients like premium mea… - [At-Home Dry-Aged Meat Kits](https://www.trendhunter.com/trends/primo-ager): Primo Ager Allows You to Easily Dry-Age Your Own Meats (Category: Lifestyle) Implication: The food retail industry has the opportunity to capitalize on the growing trend of home chefs who seek high-quality and hyper-controlled food options, such as dry-aged meats. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - 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