# Premium Infancy Infant care products incorporate premium ingredients for organic appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 26, 2016 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/premium-infancy ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Premium Infancy trend? **Premium Infancy:** Satiating growing parental concerns over infant health and wellness, brands are turning to premium ingredients to offer more natural solutions. Integrating ingredients like coconut oil and cocoa butter into baby soaps and cleaning products, brands are utilizing ingredients typically associated with more upscale, adult tastes. This speaks to a need for not only for more natural infant care products, but also for goods that are reflective of more premium, high-end specifications. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 22, 2015 to Sep 15, 2017 - Published: Jul 26, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Themes within the Premium Infancy trend ### Premium Organic Ingredients Brands are using premium organic ingredients to offer more natural solutions and cater to beliefs of more premium specifications. ### Natural and Safe Ingredients Parents are looking for natural and safer ingredients in baby care products, driving innovation in the industry. ### Plant-Based Ingredients Plant-based ingredients offer alternative cleansing and skincare solutions for parents wanting to avoid harsh chemicals. ## What the Premium Infancy trend means for industry ### For Baby Care The baby care industry can innovate by switching to natural and premium ingredients for healthier options. ### For Natural Beauty Natural beauty industry has an opportunity to expand products catered to baby care incorporating natural and safe ingredients. ### For Health Foods The health foods industry can tap into the needs of parents looking for organic and paleo-friendly baby foods. ## Workshop question How does your brand cater to modern parents' desire for more natural products? ## Trend signals for Premium Infancy Trend score 3.8 out of 10, from popularity 53%, activity 53%, freshness 8%. - Popularity: 53% - Activity: 53% - Freshness: 8% ## Examples of the Premium Infancy trend 6 featured examples from Aug 22, 2015 to Sep 15, 2017. - [Cold-Blended Toddler Foods](https://www.trendhunter.com/trends/keen-bean): The Keen Bean Organic Baby Blends are Real Meals in Pouch Packaging (Category: Lifestyle) Implication: The baby food industry is being disrupted as consumers demand healthier and more natural options for their children, leading to a gap in the market for organic and preservative-fr… - [Plant-Based Bath Products](https://www.trendhunter.com/trends/allnatural-bubble-bath): This All-Natural Bubble Bath Calms and Comforts Babies (Category: Life-Stages) Implication: Burt's Bees' all-natural bubble bath product caters to the personal care products industry. - [Paleo-Friendly Baby Foods](https://www.trendhunter.com/trends/paleo-baby-food): Serenity Kids is Setting Itself Apart as a Producer of Paleo Baby Food (Category: Lifestyle) Implication: The baby food industry can leverage the growing interest in paleo diet by introducing paleo-friendly options for babies. - [Premium Bamboo Washcloths](https://www.trendhunter.com/trends/bamboo-washcloths): These Bamboo Baby Washcloths are a Softer Alternative to Cotton (Category: Eco) Implication: The baby care industry can explore the use of bamboo and other natural materials to meet the growing demand for eco-friendly and sensitive skin-friendly products. - [Additive-Free Baby Creams](https://www.trendhunter.com/trends/baby-cream): The FATFACE Baby Butta is a Skin Cream Sensitive Enough for Babies (Category: Fashion) Implication: Opportunity for innovative companies to create safe and natural baby products that cater to the needs of sensitive skin. - [Kid-Friendly Hair Products](https://www.trendhunter.com/trends/hip-peas): The Hip Peas Hair Styling Balm is Safe for Kids to Use (Category: Eco) Implication: Disruptive innovation opportunities in the children's personal care industry. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)