# Premium Flight From designer jets to first-class terminals, the world of air travel is evolving. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 11, 2007, updated Aug 10, 2010 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/premium-flight-from-designer-jets-to-first-class-terminals-the-world-of-air ## Key Figures - Trend score: 5.0/10 - Evidence articles: 5 ## What is the Premium Flight trend? **Premium Flight:** The Singapore Airbus A380 received a lot of media attention for its $250,000 flight – an indication of the demand for ultra-luxury air travel. Consumers today want the maximum comfort, pampering, style and the best service they can afford. Luxury brands like BMW and Versace are designing plane interiors, while many airlines are beginning to offer business-class only flights, and flights with Internet and high-tech entertainment. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 17, 2006 to Sep 10, 2007 - Published: Nov 11, 2007 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Themes within the Premium Flight trend ### Luxury Air Travel Consumers today want the maximum comfort, pampering, style and the best service they can afford. ### In-flight Entertainment Companies who can create a travel experience in which flyers are able to relax and enjoy their time in the air will large returns in today's jet-setting industry. ### Eco-Friendly Air Travel Businesses can take advantage of this new desire by creating more luxury items and branding. ## What the Premium Flight trend means for industry ### For Luxury Brands Luxury brands like BMW and Versace are designing plane interiors. ### For Hospitality Many consumers do not want to sacrifice their lavish lifestyles and catering to this desire will bring brands success and a loyal following. ### For Travel and Tourism Businesses can take advantage of this new desire by creating more luxury items and branding. ## Trend signals for Premium Flight Trend score 5.0 out of 10, from popularity 68%, activity 73%, freshness 8%. - Popularity: 68% - Activity: 73% - Freshness: 8% ## Examples of the Premium Flight trend 5 featured examples from Apr 17, 2006 to Sep 10, 2007. - [Fully Reclined Airplane Bed](https://www.trendhunter.com/trends/flying-in-style): Flying in Style (Category: Luxury) Implication: Innovations in lie-flat seats and luxurious in-flight amenities can disrupt the aviation industry by attracting high-end travelers and setting new standards. - [Versace to design Airplane interiors](https://www.trendhunter.com/trends/versace-to-design-airplane-interiors) (Category: Art & Design) Implication: Companies focusing on private jet and other luxury transportation options can innovatively incorporate personalized design and comfort elements. - [Carbon Neutral Flying](https://www.trendhunter.com/trends/eco-stylish-airlinefly-with-class-and-green): Silverjet is the World's First Eco-Stylish Airline (Category: Autos) Implication: Airlines have the opportunity to differentiate themselves by becoming carbon neutral and appealing to eco-conscious passengers. - [$250,000 Plane Ticket](https://www.trendhunter.com/trends/airplane-ticket-worth-more-than-my-house): Singapore Airbus A380 (Category: World) Implication: Disruptive innovation opportunity: Develop innovative and cost-effective ways to reduce the price of luxury airline tickets, making premium travel accessible to a wider audience. - [Fly the Networked Skies](https://www.trendhunter.com/trends/fly-the-networked-skies-virgin-america-debuts-totally-wired-new-planes): Virgin America Debuts "Red" Entertainment Aboard (Category: Unique) Implication: Airlines have the opportunity to enhance their services by adopting networked entertainment systems and improving in-flight connectivity, which can lead to a competitive advantage… ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Autos - [Vintage Motoring Rally Events](https://www.trendhunter.com/trends/dolomites-classic-run) - [Flagship Electric SUV Models](https://www.trendhunter.com/trends/BYD-Sealion) - [Integrated Robotaxi Networks](https://www.trendhunter.com/trends/Integrated-Robotaxi-Networks) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Autos](https://www.trendhunter.com/autos)