# Pregnancy Gratification Millennial moms turn to specialized products to combat pregnancy cravings. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 12, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pregnancy-gratification ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Pregnancy Gratification trend? **Pregnancy Gratification:** The Millennial generation, who are slowly beginning to start families of their own, are privy to many more resources than past generations. This extends to pregnancy, where specially formulated products seek to cater to the symptoms and cravings of expectant mothers. The abundance of such products signals that the focus on instant gratification and self-care that the Millennial consumer has become accustomed to continues into the realms parenthood and child-rearing. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 9 to Nov 12, 2015 - Published: Nov 12, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pregnancy Gratification trend ### Specialized Pregnancy Products The abundance of specialized pregnancy products signal a focus on instant gratification and self-care that the Millennial consumer has become accustomed to continues into the realms parenthood and child-rearing. ### Unique Cravings-Based Cookbook Eating For Two is a unique cookbook that focuses on the hormonal change and diets women undergo when pregnant and can be leveraged as a source of inspiration for disruptive innovation in food industry. ### Healthy and Organic Maternity Beverages Healthy beverage alternatives like Boost It Up! anti-nausea energy drink provide unique opportunities for developing new healthy and organic drinks targeted for pregnant women. ## What the Pregnancy Gratification trend means for industry ### For Food Industry The unique cravings-based cookbook Eating For Two can inspire new innovative meal services and food companies. ### For Beverage Industry Healthy and organic maternity beverages like Healthy Mama's Boost It Up! have the potential to disrupt the beverage industry by targeting pregnant women seeking alternatives to traditional energy drinks. ### For Health and Wellness Industry The abundance of specialized pregnancy products and all-natural pregnancy teas create space for innovation in the health and wellness industry. ## Workshop question The Millennial generation is well known for carving out their own path in life. How has your brand adapted to their impact? ## Trend signals for Pregnancy Gratification Trend score 3.3 out of 10, from popularity 61%, activity 32%, freshness 8%. - Popularity: 61% - Activity: 32% - Freshness: 8% ## Examples of the Pregnancy Gratification trend 4 featured examples from Sep 9 to Nov 12, 2015. - [Gourmet Pregnancy Craving Cookbooks](https://www.trendhunter.com/trends/pregnancy-craving): Eating For Two Features Meals Inspired by Prenatal Food Urges (Category: Lifestyle) Implication: The food industry can tap into the market of pregnancy cravings by offering upscale, gourmet meals that satisfy the unique and often unusual food urges of pregnant women. - [Pregnancy-Inspired Ice Cream](https://www.trendhunter.com/trends/ice-cream-during-pregnancy): eCreamery's Collection Curbs Cravings of Ice Cream During Pregnancy (Category: Lifestyle) Implication: Innovation in creating specialty ice cream products tailored for expectant mothers. - [Soothing Maternal Teas](https://www.trendhunter.com/trends/pregnancy-tea): The Spoiled Mama Makes Herbal Pregnancy Tea (Category: Lifestyle) Implication: Increasing demand for specialized herbal teas for pregnant women creates opportunities for tea brands to expand their product lines. - [Anti-Nausea Maternity Drinks](https://www.trendhunter.com/trends/boost-it-up): Healthy Mama's 'Boost It Up!' is a Morning Sickness Solution (Category: Lifestyle) Implication: Maternity products can expand beyond traditional items and focus more on wellness and health during pregnancy. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)