# Pregnancy Cosmetic Pregnancy-safe skincare products cater to both niche and wide-ranging interests. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 18, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pregnancy-cosmetic ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Pregnancy Cosmetic trend? **Pregnancy Cosmetic:** With the skincare industry booming, products that are hyper-targeted to specific consumer needs offer a point of differentiation. This can be observed in skincare products that explicitly state their safety for women who are pregnant—while still being effective for those who aren’t. ## The consumer insight behind the Pregnancy Cosmetic trend For consumers, the paradox of choice is often at play when it comes to the over-saturated self-care market. With so many options that offer so many of the same benefits, some consumers feel overwhelmed with picking, and sticking to, specific health and personal care routines. These individuals are drawn to brands that are able to offer hyper-targeted benefits that serve their more personal, niche needs. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 14, 2018 to Feb 10, 2020 - Published: Mar 18, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pregnancy Cosmetic trend ### Hyper-Targeted Skincare Skincare products that cater to specific needs, such as pregnancy-safe or retinol-free, offer differentiation and attract consumers who are drawn to hyper-targeted benefits. ### Natural Ingredients The use of natural, plant-based ingredients like bakuchiol, pomegranate, and pumpkin seed oil, presents an opportunity for disruptive innovation in the skincare industry as consumers increasingly seek non-toxic product options. ### Multi-Functional Beauty Products Beauty products that serve multiple functions, such as Care Skincare's hydrating water cream, retinoid night serum, and micellar cleanser + toner, offer a convenient and cost-effective solution to consumers' multi-faceted beauty needs. ## What the Pregnancy Cosmetic trend means for industry ### For Beauty and Personal Care The beauty and personal care industry can take advantage of hyper-targeted products, natural ingredients, and multi-functional solutions to offer differentiated options for consumers. ### For Health and Wellness Products catering to pregnancy-safe needs can tap into the health and wellness industry, which emphasizes safety and non-toxicity of products. ### For E-Commerce and Retail The proliferation of niche beauty products, including hyper-targeted and natural options, creates an opportunity for disruption in the e-commerce and retail industry, which can better cater to specific consumer needs. ## Workshop question How could your brand offer hyper-targeted benefits in its products/services? ## Trend signals for Pregnancy Cosmetic Trend score 2.8 out of 10, from popularity 45%, activity 31%, freshness 9%. - Popularity: 45% - Activity: 31% - Freshness: 9% ## Examples of the Pregnancy Cosmetic trend 4 featured examples from Aug 14, 2018 to Feb 10, 2020. - [Effective Multi-Functional Cosmetics](https://www.trendhunter.com/trends/care-skincare): Care Skincare Offers Safe, Fragrance-Free Ingredients (Category: Fashion) Implication: Opportunity for the cosmetics industry to invest in non-toxic ingredients and fragrance-free products for consumers with sensitive skin. - [Pumpkin-Infused Skincare](https://www.trendhunter.com/trends/stretch-mark-system): Pai Skincare Debuted the Pomegranate & Pumpkin Seed Stretch Mark System (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporate a focus on clean beauty principles and natural ingredients in skincare and personal care product development. - [Retinol-Free Smoothing Serums](https://www.trendhunter.com/trends/retinol-alternative): The Bakuchiol Retinol Alternative Smoothing Serum is Non-Irritating (Category: Fashion) Implication: The skincare industry can take advantage of the trend toward retinol alternatives by developing innovative skincare products that suit the needs of consumers concerned with potent… - [Preserving Retinol-Free Skincare](https://www.trendhunter.com/trends/natural-retinol-alternative): Ole Henriksen's New Products Share a Natural Retinol Alternative (Category: Fashion) Implication: Companies in the beauty and skincare industry can benefit from the trend towards natural, skin-sensitive ingredients like bakuchiol and other plant-based offerings. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)